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You are here: Home / Folk Music PR / Wide Open Country Premieres New Music Video From Shay Martin Lovette

Wide Open Country Premieres New Music Video From Shay Martin Lovette

April 24, 2021

Shay Martin Lovette Photo Courtesy of Julianna Liegel
Shay Martin Lovette Photo Courtesy of Julianna Liegel

Singer-songwriter Shay Martin Lovette gets back to nature for the video for the sparse and stirring “Never Felt So New,” from his forthcoming album Scatter & Gather (out May 15).

“‘Never Felt So New’ was written around the feeling of being invigorated by human connection and having faith in humanity,” Lovette tells Wide Open Country. “The narrator is watching someone dear to them experience an inner awakening and, in the process, also recognizes a shift in their own world and life views. As for influences on this tune, Nick Drake comes to mind. I’ve always admired how his songs stand up on their own with just a voice and guitar in an open tuning. We wanted to capture something like that in the studio and then decided on adding a little more of a groove with the treated piano, bass, and drums.”

The serene video was filmed near Lovette’s home in the Blue Ridge Mountains of North Carolina.

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Filed Under: Folk Music PR

About Sweetheart Pub

Sweetheart Pub is a top-tier Americana, Country, and Folk music publicity and media service agency specializing in PR campaigns for albums, singles, and videos. With expertise in tour press, radio promotion, music video production, social media campaigns, and more, we help emerging musicians gain wider recognition while assisting established artists in managing their brand identity and sustaining success.

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