Sweetheart Pub

A conversation with Alyssa DeHayes, who is a publicist and media relations specialist for record labels, festivals and independent artists at Riot Act Media. She loves demystifying PR and marketing strategies in one-on-one consulting sessions for artists and labels who aren’t quite ready for a full publicity campaign. She spends her lunch hour twice a week teaching music publicity and promotion at The University of Georgia’s Music Business Program, and volunteers for Girls Rock Athens.We'll discuss the value of PR for artists in 2021, managing growth over the course of your … [Read More...] about The Best Secrets Behind Music PR and Release Strategy

A conversation with Justin Black, a Richmond, VA-based independent musician who runs his own label, Crystal Pistol Records, and also works regularly with another Virginia-based label, WarHen Records. Justin’s primary vessel for musical output is under the moniker Saw Black, which I recommend you check out wherever you consume music. Our conversation is based around the premise of independent labels — and answering common questions like...should you start your own label? Should you cut a deal with a small indie? What might that deal look like versus a traditional deal or a … [Read More...] about The Best Tips For Starting Your Own Record Label