Expert advice on navigating the music industry. Not just for beginners!
Welcome to Music Rookie, hosted by Rachel Hurley & Frank Keith IV. We’re co-owners of the music publicity and consulting firm Sweetheart Pub, with over 30 years of combined experience in the music industry.
Don’t let the name Music Rookie fool you. Regardless of your role, career length, or level of expertise — we promise you’ll find value in these conversations. We just break down the info so that anyone can understand it.
We’ll educate you on ALL facets of the industry: licensing, publicity, digital distribution, playlisting, radio promotion, label deals, social media management, advertising, marketing, touring, booking, live streaming, live sessions, legal advice, and more.
We’ll introduce you to experts in these fields, and we’ll will give you the facts — straight and to the point — NO filler.
