How to Pitch Without a Publicist
So, you don’t have a publicist? Or you think you don’t need one. Well, you’re right – you actually could do everything yourself, but in the end, you’ll probably regret it. In this no-nonsense guide, I’m going to share practical tips to pitch without a publicist. Get ready to take charge of your own promotion and make your pitch shine in the music industry, because someone is definitely going to read it.
Publicists Know Their Target
Before you start pitching, know who you’re pitching to. Research and identify the right individuals or platforms that align with your music style and target audience. Sending targeted pitches increases your chances of grabbing attention and getting noticed. Start the pitch by saying something that lets the writer know you know exactly who they are. Writers like people knowing who they are too.
Publicists Craft Killer Pitches
When crafting your pitch, be direct, concise, and captivating. Grab attention from the get-go and highlight what sets your music apart. Avoid generic templates and make each pitch personalized and tailored to the recipient. Show that you’ve done your homework and genuinely believe your music deserves recognition. Why you? Why now?
Publicists Build Relationships
Pitching isn’t just a one-time thing; it’s about building relationships. Engage with industry professionals, bloggers, and influencers on social media. Comment on their posts, share their content, and genuinely connect. Building genuine relationships increases the likelihood of getting your music heard and supported. This is how you get connected.
Publicists Leverage Your Unique Story
What’s your story? Don’t be afraid to share it! Embrace your journey, struggles, and triumphs. Let your story resonate with others and make a lasting impression. People love a good narrative, so use it to your advantage and stand out from the crowd. Just don’t tell them everything at once, instead have a two minute pitch ready to go that encompasses who you are and why you matter.
Publicists Make Use of Their Network
Tap into the power of your existing network. and reach out to friends, fellow musicians, and fans who might have connections or opportunities for you. Networking is key in the music industry, and you never know who might open doors for you, but the key is to always offer something, before you ask for something. Read that again.
Take charge of your own promotion by utilizing online platforms and tools. Create a professional-looking website, engage with fans on social media, and leverage streaming platforms. DIY promotion not only saves you money but also showcases your dedication and passion. It will also take you twice as much time to do everything yourself, but sometimes you don’t really have a choice – cause you’re broke.
Publicists Are Persistent and Follow Up
Pitching is not a one-and-done deal, be persistent and follow up with the individuals or platforms you’ve reached out to. A gentle reminder or a polite follow-up email can make all the difference. Just be respectful and avoid crossing the line into pestering. I suggest getting an email tracker so you know if someone has opened your email and clicked your links.
Okay folks, armed with these tips, it’s time to step up your pitching game and navigate the music industry with confidence. You don’t need a publicist to make your mark. You don’t need anyone!
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