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Digital Marketing: Tips That Will Result in New Growth

June 5, 2024

Free Advice

Alright, let’s get real for a second. As a musician in today’s digital age, you can’t afford to sleep on digital marketing. Gone are the days when you could just play a few gigs, hand out some flyers, and call it a day. If you want to build a sustainable career in music, you need to have a strong online presence and a solid digital marketing strategy.

But here’s the thing – for a lot of musicians, the world of digital marketing can feel like a fucking mystery. You’ve got social media, email newsletters, paid advertising, SEO – it’s enough to make your head spin. And let’s be real, you got into this business to make music, not to be a marketing guru.

But fear not. I’m here to demystify the world of digital marketing and give you some actionable tips that will help you grow your fanbase and customer base like never before. So grab a drink, sit back, and let’s dive in.

Digital Marketing Key Takeaways:

  • Digital marketing is essential for building a sustainable music career in the modern era
  • Social media, email marketing, and paid advertising are key components of a successful digital marketing strategy
  • Consistency and authenticity are crucial for building trust and engagement with your audience
  • Metrics and analytics can help you refine your strategy and make data-driven decisions
  • Digital marketing is an ongoing process that requires continuous learning and adaptation

What the Hell is Digital Marketing, Anyway?

Before we dive into the nitty-gritty of digital marketing strategies, let’s take a step back and define what the hell we’re talking about. At its core, digital marketing is just using digital channels (like the internet and mobile devices) to promote your brand, products, or services. For musicians, this can include things like:

  • Social media marketing (Facebook, Instagram, Twitter, TikTok, etc.)
  • Email marketing (newsletters, promotional emails, etc.)
  • Content marketing (blog posts, videos, podcasts, etc.)
  • Paid advertising (Facebook ads, Google AdWords, sponsored posts, etc.)
  • Search engine optimization (SEO)

The goal of digital marketing is to reach and engage with your target audience (i.e. your fans and potential customers) where they’re already spending their time – which, let’s face it, is mostly online these days.

Social Media: Your New Best Friend

When it comes to digital marketing for musicians, social media is king. Platforms like Facebook, Instagram, Twitter, and TikTok offer a direct line of communication between you and your fans, and a way to showcase your personality, your music, and your brand.

But here’s the thing – you can’t just post a few half-assed updates and expect the followers to roll in. To really crush it on social media, you need to:

  1. Be consistent. Post regularly (at least a few times a week) and keep your content fresh and engaging.
  2. Be authentic. Don’t try to be something you’re not – your fans can smell bullshit from a mile away. Be true to yourself and your music.
  3. Engage with your audience. Respond to comments, ask for feedback, and make your fans feel like they’re part of your journey.
  4. Mix it up. Don’t just post links to your music – share behind-the-scenes photos, live videos, and other content that gives your fans a deeper look into your world.

And don’t be afraid to experiment with new platforms and features – you never know what might take off and help you reach a whole new audience.

Email Marketing: The OG of Digital Marketing

Social media may be the shiny new toy, but email marketing is still one of the most effective ways to connect with your fans and drive sales. In fact, studies have shown that email marketing has an ROI of $44 for every $1 spent – that’s a pretty damn good return on investment.

But just like with social media, you can’t just blast out a generic newsletter and expect people to give a shit. To make email marketing work for you, you need to:

  1. Build your list. Offer personal stories, exclusive content, or some other incentive to get people to sign up for your email list.
  2. Segment your list. Not all of your fans are going to be interested in the same things – segment your list based on interests, location, or other factors so you can send targeted, relevant content.
  3. Provide value. Don’t just use your emails to promote your music – share exclusive content, behind-the-scenes glimpses, and other stuff that your fans will actually care about.
  4. Test and optimize. Try different subject lines, calls-to-action, and content formats to see what resonates with your audience. Use metrics like open rates and click-through rates to refine your strategy over time.

Paid Advertising: Putting Your Money Where Your Mouth Is

Organic reach on social media ain’t what it used to be – thanks, Zuckerberg. That’s where paid advertising comes in. By investing a little cash in targeted ads on platforms like Facebook, Instagram, and Google, you can reach a whole new audience and drive traffic to your website, your music, and your merch store.

But paid advertising can be a tricky beast – it’s easy to blow through your budget without seeing any real results. To make the most of your ad spend, you need to:

  1. Define your goals. What do you want to achieve with your ads – more streams, more merch sales, more email signups? Make sure your ads are aligned with your overall marketing goals.
  2. Target the right audience. Use the targeting options on each platform to reach the people who are most likely to be interested in your music – whether that’s based on age, location, interests, or other factors.
  3. Test and refine. Try different ad formats, images, and copy to see what works best. Use A/B testing to optimize your ads over time and get the most bang for your buck.
  4. Track your results. Use the analytics tools provided by each platform to track your ad performance and see what’s working (and what’s not). Don’t be afraid to pivot your strategy based on the data.

Metrics, Analytics, and Other Boring Shit That Actually Matters

I know, I know – the words “metrics” and “analytics” are enough to make any musician’s eyes glaze over. But here’s the thing – if you want to succeed with digital marketing, you need to be tracking your results and making data-driven decisions.

Some key metrics to keep an eye on:

  • Website traffic
  • Social media followers and engagement
  • Email open and click-through rates
  • Conversion rates (how many people are actually buying your music, merch, etc.)
  • Return on investment (ROI) for paid advertising

By regularly checking in on these metrics, you can see what’s working, what’s not, and where you need to focus your efforts. And don’t be afraid to experiment – try new things, test different approaches, and see what moves the needle.

Digital Marketing FAQs:

  1. Do I need to be on every social media platform? Hell no. Focus on the platforms where your target audience is most active and engaged.
  2. How often should I be sending emails to my list? It depends on your audience and your goals, but aim for at least once a month to keep your brand top-of-mind. Just don’t overdo it – no one likes a spammer.
  3. How much should I be spending on paid advertising? Start small and scale up as you see results. A good rule of thumb is to allocate 10-20% of your overall marketing budget to paid advertising.

Look, I know digital marketing can feel overwhelming – especially when you’re trying to juggle it with all the other demands of being a musician. But the truth is, if you want to build a sustainable career in music, you can’t afford to ignore it.

By focusing on key channels like social media, email marketing, and paid advertising, and by consistently providing value and engaging with your audience, you can grow your fanbase and your business in ways you never thought possible.

At the end of the day, the musicians who succeed in the digital age are the ones who are willing to put in the work and stay focused on their goals. So get out there and start demystifying digital marketing – your future fans (and your bank account) will thank you.

Now if you’ll excuse me, I have some tweets to schedule and some Facebook ads to optimize. See you on the other side of the algorithm, my friends.

Source Links:

  • https://www.artistgrowth.com/growth-hacks/digital-marketing-musicians/
  • https://www.omniamusic.com/digital-marketing-for-musicians/
  • https://www.dittomusic.com/blog/the-complete-guide-to-digital-marketing-for-musicians

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Private House Shows: The Best Way to Easily Book Them

June 3, 2024

Alright, let’s talk about one of the music industry’s best-kept secrets: private house shows. If you’re not familiar, a house show is exactly what it sounds like – a concert hosted in someone’s living room, backyard, or basement. And let me tell you, as an indie musician, these gigs can be an absolute game-changer.

First of all, the vibe at a house show is unbeatable. You’re playing to a small, intimate crowd of die-hard fans who are there because they genuinely love music. There’s no bar chatter or clinking glasses to compete with, just pure, unadulterated connection between you and your audience.

But beyond just the experience, private house shows can also be a fantastic way to make some serious cash on the road. Think about it – no venue cut, no sound guy to pay, just you and your merch table raking in the dough.

So, how do you get in on this house show action? Well, buckle up, because I’m about to drop some knowledge bombs on how to easily book private house shows like a pro.

Private House Shows Key Takeaways:

  • Private house shows offer a unique, intimate experience for both musicians and fans
  • They can be a great way to make money on the road without venue fees or overhead costs
  • Building relationships with fans is key to booking successful house shows
  • Promotion and communication are crucial for ensuring a smooth and profitable gig
  • House shows can be a stepping stone to larger venues and opportunities

Building Your Private House Shows Network

The first step to easily booking private house shows is to start building relationships with your fans. And I don’t just mean in a “thanks for coming to the show, buy my merch” kind of way. I mean really getting to know them, understanding their lives and their passions, and treating them like the valuable members of your community that they are.

One way to do this is by actively engaging with your fans on social media. Respond to their comments, ask for their opinions, and share glimpses into your own life and creative process. Make them feel like they’re a part of your journey, not just passive consumers of your music.

Another way to build your house show network is by actually talking to your fans at your regular gigs. Don’t just hide backstage or at the merch table – get out there and mingle, shake hands, and make genuine connections. You never know who might be down to host a house show in the future.

Planting the House Show Seed

Once you’ve started building those fan relationships, it’s time to start planting the house show seed. This doesn’t have to be a big, formal pitch – in fact, it’s often better if it’s not. Just casually mention to your fans that you’re looking to play some intimate, private gigs in the future, and gauge their interest.

You can do this in person at your regular shows, or even through social media. Post a status update asking if anyone would be interested in hosting a house concert, or send out a few direct messages to your most engaged fans.

The key here is to make it clear that hosting a house show is a special opportunity, not a burden. Emphasize the unique experience of having an artist perform in their own space, and the potential for creating unforgettable memories with their friends and family.

Nailing Down the Details

Once you’ve got a few potential house show hosts on the hook, it’s time to start nailing down the details. This is where clear communication and organization come into play – you don’t want any misunderstandings or last-minute surprises to derail your gig.

Some key things to discuss with your host:

  • Date and time of the show
  • Expected audience size and demographics
  • Space and setup requirements (e.g. PA system, chairs, lighting)
  • Compensation and ticket pricing (more on this later)
  • Promotion and invitations (e.g. Facebook event, email list)
  • House rules and expectations (e.g. noise levels, alcohol policy)

Make sure to get all of these details in writing, either through email or a simple contract. This will help prevent any confusion or disputes down the line, and ensure that everyone is on the same page.

Promoting Your House Show

Now that you’ve got your house show booked, it’s time to start promoting it to your fans. This is where having a strong online presence and engaged social media following really comes in handy.

Create a Facebook event for the show, and invite your local fans and followers to attend. Encourage your host to do the same, and to share the event with their own network of friends and family. Oh, and if you were smart enough to create an email list that includes people’s cities and states, this is time to segment your list and send out invites to folks in the towns you are playing house shows. You can even offer a special discount or bonus (like a free download or exclusive merch item) to those who purchase tickets in advance.

But don’t just rely on online promotion – get out there and pound the pavement, too. Put up flyers in local coffee shops, record stores, and music venues, and talk up the show to everyone you meet. The more buzz you can generate, the more likely you are to pack the house and have a successful gig.

Making Money at Your House Show

Now, let’s talk about the elephant in the room – how do you actually make money at a private house show? After all, you’re not playing a traditional venue with a built-in ticket price and bar sales.

There are a few different models you can use for house show compensation:

  • Suggested donation: Set a suggested donation amount for attendees, but make it clear that it’s not a requirement for entry. This allows fans to pay what they can afford, while still ensuring that you get compensated for your time and effort.
  • Ticket sales: Sell tickets in advance or at the door, just like you would for a regular gig. This gives you a guaranteed income, but may be less accessible for some fans.
  • Percentage of merch sales: Ask your host to take a percentage of your merch sales (usually around 10-20%) in exchange for hosting the show. This incentivizes them to promote the gig and encourage attendees to buy your stuff.

Ultimately, the compensation model you choose will depend on your relationship with the host, the size and demographics of the audience, and your own financial goals. Don’t be afraid to have an open and honest conversation about money – your time and talent are valuable, and you deserve to be paid fairly for them.

Building Momentum and Moving Forward

Once you’ve played a few successful house shows, it’s time to start thinking about how to build on that momentum and take your career to the next level. Private house shows can be a fantastic stepping stone to larger venues and opportunities, if you play your cards right.

Some ways to leverage your house show success:

  • Ask for referrals: If your host and attendees had a great time at your show, ask them to refer you to other potential hosts in their network. Word-of-mouth is a powerful thing, and can help you quickly expand your house show circuit.
  • Collect email addresses: Use your house shows as an opportunity to build your email list, by offering a signup sheet or online opt-in form. This will allow you to stay in touch with your fans and keep them updated on future gigs and releases.
  • Record and share content: Take photos and videos of your house shows, and share them on social media and your website. This will give potential hosts and fans a glimpse into the unique and intimate experience of a house concert, and help build buzz for future gigs.
  • Use house shows as a testing ground: House shows are a great place to try out new material, experiment with different setlists and arrangements, and get immediate feedback from your audience. Use this as an opportunity to hone your craft and take risks that you might not be able to at a traditional venue.

Private House Shows FAQs:

  1. What if I don’t have a large fanbase in a particular area? Start by reaching out to your existing fans and followers, and ask them to help spread the word to their local networks. You can also use social media and online forums to connect with music lovers in the area and gauge interest in a house show.
  2. How do I ensure that my host is reliable and trustworthy? Do your research and ask for references from other musicians who have played house shows in the area. Have a clear and detailed contract in place, and communicate openly and honestly with your host throughout the planning process.
  3. What if the attendance is lower than expected? Remember that house shows are about quality, not quantity. Even if only a handful of people show up, you have an opportunity to create a truly special and memorable experience for them. Focus on delivering a great performance and connecting with your audience, and the rest will follow.

Booking and playing private house shows can be a truly rewarding experience for indie musicians – both personally and financially. By building relationships with your fans, communicating clearly with your hosts, and delivering a killer performance, you can create unforgettable moments and make a real impact on your career.

But don’t just take my word for it – get out there and start booking those house shows for yourself. With a little hustle and a lot of heart, you can turn living rooms and backyards into your own personal concert halls, and connect with your fans in a way that no traditional venue can match.

Don’t sleep on this, unless the host offers you a bed.

Source Links:

  • https://www.indieonthemove.com/blog/the-ultimate-guide-to-booking-house-concerts
  • https://aristake.com/post/15-tips-for-getting-house-concert-gigs-and-putting-on-a-great-show
  • https://blog.sonicbids.com/the-dos-and-donts-of-playing-house-concerts

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5 Quick Instagram Tips That Will Make It Actually Worth It

May 29, 2024

Free Advice

As a musician, you know you’re supposed to be on Instagram. Everyone and their grandma is always harping on about how it’s essential for building your brand, connecting with fans, and all that jazz. But let’s be honest – sometimes it feels like you’re just shouting into the void, posting day after day with little to show for it.

Well, I’m here to tell you that Instagram doesn’t have to be a waste of your precious time and energy. With a few quick tips and some strategic thinking, you can start growing your followers and actually seeing some real results from your efforts. So put down that guitar for a minute, grab a notepad, and let’s dive in.

Key Takeaways for Instagram:

  • Consistency is key when it comes to posting on Instagram
  • Hashtags are your best friend for discoverability
  • Engaging with your audience is just as important as posting great content
  • Collaborating with other musicians can help you reach new fans
  • Analyzing your insights can help you refine your strategy over time

Tip #1: Consistency is King

One of the biggest mistakes I see musicians making on Instagram is posting inconsistently. They’ll go on a posting spree for a week, then disappear for a month, then come back with a random video of their cat. Listen, I get it – life gets busy, and sometimes social media falls by the wayside. But if you want to grow your following on Instagram, consistency is absolutely key.

The algorithm favors accounts that post regularly, and your followers will come to expect a certain cadence of content from you. Aim to post at least once a day, or at the very least, a few times a week. But don’t just post for the sake of posting – make sure you’re sharing high-quality, engaging content that your audience will actually want to see.

Tip #2: Hashtag Like Your Life Depends On It

Hashtags are like the secret sauce of Instagram. They help your content get discovered by users who aren’t already following you, and they can be a great way to connect with other musicians and industry folks in your niche.

But here’s the thing – you can’t just slap a few random hashtags on your post and call it a day. You need to be strategic about which hashtags you’re using, and make sure they’re actually relevant to your content and your audience.

Some tips for using hashtags on Instagram effectively:

  • Use a mix of broad and niche hashtags to reach different audiences
  • Don’t use the same exact hashtags on every single post
  • Create a branded hashtag for your music and encourage your fans to use it
  • Search for hashtags used by other musicians in your genre and see what’s working for them

And don’t be afraid to use all 30 hashtags that Instagram allows – studies have shown that posts with 11 or more hashtags tend to get more engagement than those with fewer hashtags.

Tip #3: Engage, Engage, Engage

Here’s a harsh truth – if you’re not engaging with your audience on Instagram, you’re doing it wrong. It’s not enough to just post great content and hope that people will magically start following you. You need to be proactive about building relationships with your fans and other members of your community.

Some ways to engage on Instagram:

  • Respond to every single comment on your posts (yes, even the weird ones)
  • Ask questions in your captions to encourage conversation
  • Run polls and Q&As in your Stories to get feedback from your followers
  • Comment on and like posts from other musicians and industry folks in your niche
  • Share things that are interesting, duh

The more you engage with your audience, the more invested they’ll become in your brand – and the more likely they’ll be to share your content with their own followers.

Tip #4: Collaborate and Conquer

One of the most powerful ways to grow your following on Instagram is by collaborating with other musicians and influencers in your niche. By partnering with other musicians and influencers, you can tap into new audiences and expose your music to a whole new set of fans.

Some ideas for collaborations:

  • Host a joint livestream concert with another musician in your genre
  • Create a remix or cover of another artist’s song and share it on your feed
  • Participate in a song challenge or trend with other musicians
  • Host a giveaway or contest with a group of musicians in your niche

The key is to find collaborators who have a similar audience to yours, but aren’t direct competitors. And don’t be afraid to think outside the box – some of the most successful Instagram collaborations are the ones that are unexpected and creative.

Tip #5: Analyze and Adjust

Finally, if you want to keep growing your following on Instagram, you need to be willing to analyze your results and adjust your strategy over time. The platform offers a ton of great insights into your audience and your content performance, and you’d be crazy not to take advantage of them.

Some metrics to pay attention to:

  • Reach and impressions – how many people are seeing your content?
  • Engagement rate – what percentage of your followers are liking, commenting, and sharing your posts?
  • Follower growth – how quickly are you gaining new followers?
  • Best-performing content – which posts get the most engagement and why?
  • Audience demographics – who is your typical follower, and how can you cater to them?

By regularly reviewing your Instagram insights and making data-driven decisions about your content and strategy, you can refine your approach over time and start seeing some serious growth.

Instagram FAQs:

  1. How often should I be posting on Instagram? Aim for at least once a day, or at the very minimum, a few times a week. Consistency is key, but quality is just as important as quantity.
  2. Should I be using Instagram Stories and Reels? Absolutely! Stories and Reels are great ways to showcase your personality, share behind-the-scenes content, and engage with your audience in new ways.
  3. How do I get more followers on Instagram? Focus on creating high-quality, engaging content, using relevant hashtags, collaborating with other musicians, and engaging with your audience regularly. Growing your following takes time and effort, but it’s worth it in the long run.

Look, I know navigating the world of Instagram as a musician can be overwhelming. There’s no magic formula that will bring you instant Instagram fame and fortune. But by implementing these five quick tips and staying committed to the grind, you can start seeing some serious growth in your following and engagement.

Remember – Instagram is a marathon, not a sprint. You’re not going to wake up tomorrow with a million followers (unless you’re Beyonce, in which case, why are you reading this?). But by consistently showing up, putting in the work, and focusing on building real relationships with your fans, you can turn Instagram into a powerful tool for your music career.

Just do it.

Source Links:

  • https://www.instagram.com/p/CMOyf_ej_ZJ/
  • https://www.musiciansunion.org.uk/Home/Advice/Your-Career/Social-Media/10-Social-Media-Tips-for-Musicians
  • https://www.musicindustryhowto.com/how-to-promote-your-music-on-instagram-musicians-guide/

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How to Advance Your Shows Without Looking Dumb This Time

May 27, 2024

Free Advice

Knowing how to advance your shows is one skill that you cannot afford to neglect as an independent musician. And I’m not talking about just showing up and hoping for the best—I’m talking about doing the legwork to make sure everything runs smoothly, from load-in to load-out.

Now, if you’re lucky enough to have a tour manager handling this stuff for you, great. But let’s be real – most indie musicians are wearing all the hats, from booking to promoting to advancing your own damn shows. And if you’ve ever shown up to a gig only to find out there’s no sound system or the venue owner has no idea who you are, you know exactly how frustrating and unprofessional it can make you look.

But fear not. In this post, I’m going to dive into the nitty-gritty of how to advance your shows like a pro, even if you’re flying solo. I’ll cover everything from what information you need to gather to how to communicate with venues and promoters effectively. By the end of this, you’ll be advancing your shows with confidence and avoiding those awkward “oh shit” moments on the road.

And how do I know all this info? I used to be a talent buyer for a club and worked with a lot of musicians who had no idea what they were doing.

Key Takeaways on How to Advance Your Shows:

  • Advancing your show is a crucial skill for any serious musician
  • It involves gathering information, communicating with venues, and preparing for the gig
  • Proper advancing can help you avoid logistical nightmares and make a great impression
  • Even if you’re an indie musician, you can learn to advance your shows like a pro
  • Effective communication and attention to detail are key

What is Advancing, Anyway?

First things first, let’s define what the hell we’re talking about. Advancing your shows simply means taking the necessary steps to prepare for a gig ahead of time. This includes things like:

  • Confirming load-in and soundcheck times with the venue
  • Providing technical requirements (like stage plot and input list)
  • Arranging accommodations and transportation
  • Coordinating with other bands on the bill
  • Making sure you have all the necessary gear and merch
  • Pre-arranging the guest list
  • Finding out what the venue is going to comp for you (Drinks, Dinner, Hookers?)

Basically, advancing is all about dotting your i’s and crossing your t’s so that when you show up to the gig, you can focus on putting on a killer performance instead of scrambling to figure out logistics.

Why is Advancing Your Shows So Important?

Now, I know what you’re thinking – “Can’t I just show up and wing it? Why do I need to put in all this extra work?” Le sigh.

First and foremost, it makes you look professional as hell. When you show up to a gig with all your ducks in a row, it sends a message that you take your craft seriously, and you’re not just some fly-by-night operation. Venues and promoters will take notice, and they’ll be more likely to work with you again in the future.

But beyond just making a good impression, advancing can also save your ass from logistical nightmares. Imagine showing up to a gig only to find out the venue doesn’t have the right kind of sound system for your setup, or that there’s no green room for you to store your gear. Or what of you haven’t eaten in 10 hours and show up to find out the only food served at the venue is from a vending machine? Advancing properly, you can identify and solve these issues before they become show-stopping problems.

Plus, let’s be real – touring is hard enough without adding unnecessary stress to the mix. By taking the time to advance your show, you can minimize surprises and focus on what really matters: putting on a kick-ass performance for your fans.

Step-by-Step Guide to Advancing Your Shows

Alright, now that we’ve established why advancing is so important, let’s dive into the nitty-gritty of how to actually do it. Here’s a step-by-step guide to advancing your shows like a pro:

Step 1: Gather Your Information

The first step in advancing is to gather all the necessary information about your gig. This includes:

  • Venue name and address
  • Load-in and soundcheck times
  • Other bands on the bill
  • Promoter or venue contact information
  • Technical requirements (stage plot, input list, etc.)
  • Accommodations, comps, guest list, and transportation details

Make sure you have all this information in one place, whether it’s a spreadsheet, a document, or a good old-fashioned notebook. Trust me, you don’t want to be scrambling to find the venue address five minutes before load-in.

Step 2: Reach Out to the Venue

Once you have all your information gathered, it’s time to reach out to the venue or promoter to start the advancing process. This is typically done via email, but some venues may prefer phone calls or even in-person meetings.

A good talent buyer will exchange a lot of this information with you when booking you, but if for whatever reason you are reaching out cold – like say, if you’re opening for a band that was the one the talent buyer worked with directly, make sure to introduce yourself and your band, and provide all the necessary information about your gig. Be clear and concise in your communication – no one wants to read a novel-length email just to find out what time soundcheck is.

It’s also a good idea to ask if there are any specific requirements or guidelines you need to follow, like noise curfews or load-in restrictions. The more information you can gather upfront, the better prepared you’ll be on show day.

Step 3: Follow Up and Confirm

Sometimes, initial contact with a venue can be 3 or 4 months in advance of the booking, so make sure to follow up and confirm all the details of your gig. They might have gone through 3 talent buyers since you were last in touch with them. Make sure you confirm the following within a week of your booking:

  • Confirming load-in and soundcheck times
  • Providing any additional technical requirements or stage plots
  • Confirming accommodations and transportation details
  • Making sure you have all the necessary contact information for day-of communication

Step 4: Prepare for the Gig

Now that you’ve confirmed all the details of your gig, it’s time to prepare for show day. This includes:

  • Making sure you have all the necessary gear and merch
  • Packing your stage plot and input list
  • Confirming transportation and accommodations
  • Communicating with your bandmates about call times and logistics

The more prepared you are ahead of time, the smoother your show day will go. Trust me, there’s nothing worse than realizing you forgot your guitar cables or merch box when you’re already at the venue.

Communication is Key

Communication is absolutely key throughout the advancing process. You want to be clear, concise, and professional in all your interactions with venues and promoters.

Some tips for effective communication:

  • Use a professional email address (not your old AOL account from high school)
  • Keep your emails short and to the point
  • Be clear about your needs and requirements upfront
  • Respond to emails and phone calls in a timely manner
  • Don’t be afraid to ask questions or clarify details

Remember, the goal is to build positive relationships with venues and promoters, not burn bridges with sloppy communication or unrealistic demands.

What if Something Goes Wrong?

Even with the most thorough advancing, sometimes things can still go wrong on show day. Maybe the sound system is on the fritz, or the opening band is running late. In these situations, it’s important to stay calm and communicate effectively with the venue and your bandmates.

Some tips for handling day-of issues:

  • Have a backup plan for technical difficulties (like bringing your own mics or amps)
  • Communicate clearly with the venue about any issues or delays
  • Be flexible and willing to adapt to changing circumstances
  • Keep a positive attitude – getting angry or frustrated will only make things worse

Remember, at the end of the day, the show must go on. By staying calm and communicating effectively, you can handle any curveballs that come your way and still put on a killer performance.

Since you’ve made it this far—and I know you’re serious—here’s a bonus tip. People always wonder how to get a booking agent—well, here’s how: Agents ask Talent Bookers who is bringing in crowds and how they are to work with. Fucking over a talent buyer, being a pain in the ass, or just looking like you have no idea what you are doing will be the first thing a talent buyer will gossip about with their counterparts. Ask me how I know.

Advance Your Shows FAQs:

  1. What if I’m not sure what information I need to gather for advancing? Start with the basics – venue name and address, load-in and soundcheck times, other bands on the bill, and promoter contact information. From there, you can ask the venue if there are any specific requirements or guidelines you need to follow.
  2. How far in advance should I start advancing my shows? Ideally, you should start advancing your shows when you book it or at least a few weeks before the gig.
  3. What if the venue or promoter is unresponsive to my emails or calls? If you’re not getting a response after a few attempts, call the venue, and they will answer their phones. If all else fails, you may need to consider finding a different venue or promoter to work with in the future.

Advancing your shows can feel like a lot of extra work on top of everything else you’re already doing as an indie musician. But trust me when I say it’s absolutely essential if you want to take your live performances to the next level.

By gathering the necessary information, communicating effectively with venues and promoters, and preparing thoroughly for each gig, you can avoid logistical nightmares and focus on what really matters – putting on an unforgettable show for your fans.

And here’s the thing – the more you practice advancing your shows, the easier it gets. You’ll develop a system that works for you, build relationships with venues and promoters, and gain a reputation as a professional, reliable musician.

So don’t be afraid to put in the work and advance your shows. Your future self will thank you for it.

Now go forth and conquer those gigs – just don’t forget your damn guitar this time, okay?

Source Links:

  • https://www.tunecore.com/blog/2019/08/the-importance-of-advancing-your-shows.html
  • https://www.indieonthemove.com/blog/2015/10/how-to-advance-your-show-like-a-pro
  • https://www.musiciansunion.org.uk/Home/Advice/Playing-Live/Contracts-Fees/Advancing-Your-Gig

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A Social Media Persona Can Get Results With My Extra Easy Tips

May 22, 2024

Free Advice

You’ve probably heard all of this before, but have you really listened? If you’re a musician trying to make it in today’s digital age, you can’t afford to sleep on social media. It’s not just about posting a few selfies and calling it a day – it’s about crafting a fascinating online persona that sets you apart from the noise and attracts die-hard fans who will stick with you through thick and thin.

But here’s the thing – developing a consistent and authentic brand across social media platforms is easier said than done. It takes time, effort, and a whole lot of trial and error. That’s where I come in. I’m here to give you some tips and tricks for creating an online presence that’s as unique and captivating as your music. Listen up.

Social Media Key Takeaways:

  • Consistency is key when it comes to branding across social media platforms
  • Authenticity is essential for building trust and loyalty with your fans
  • Visuals are just as important as the written content you share
  • Engagement is a two-way street – you need to interact with your followers
  • Paid advertising can be a powerful tool for reaching new audiences
  • Analytics are your friend – use them to refine your social media strategy

Consistency is King: Developing a Cohesive Brand for Social Media

First and foremost, if you want to create a worthy online persona, you need to be consistent. And I’m not just talking about posting regularly – I’m talking about developing a cohesive brand that’s instantly recognizable across all your social media platforms.

Think about it – when you see a post from your favorite artist on Instagram, you instantly know it’s them, right? That’s because they’ve developed a consistent visual style, tone of voice, and overall vibe that’s uniquely theirs. And that’s exactly what you need to do.

So, how do you do it? Start by defining your brand. What makes you unique as an artist? What values do you stand for? Which aesthetic do you want to convey? Once you have a clear idea of your brand, make sure everything you post aligns with it – from the colors and fonts you use to the language and tone you employ.

The key is to be intentional about every aspect of your online presence and to make sure it all fits together seamlessly. Consistency breeds familiarity, and familiarity breeds trust. And when your fans trust you, they’ll be more likely to stick around for the long haul.

Authenticity is Everything: Keeping It Real

Now, I know what you’re thinking – “But what if my authentic self isn’t that interesting? What if I’m just a regular person who happens to make music?” Well, guess what? Dig deeper.

Remember that CBS news guy who used just to throw a dart at a map and would then take a camera crew to that area, find some random person, and then create a news story about their life? NO? Okay, you must be young; it was called Everybody Has A Story. This guy ALWAYS found something interesting about the person he picked. If you don’t know what is interesting about you – there’s some work to be done. How can you convince people to care about you if you don’t know yourself? It’s not likely to happen.

In a world of carefully curated feeds and fake-ass influencers, authenticity is a breath of fresh air. And when it comes to social media, being real is the key to building genuine connections with your fans.

So, what does authenticity look like in practice? It means being honest about your struggles and successes and sharing parts of yourself outside of your music. And please don’t tell me that your only interest is music—how boring.

It means being unafraid to take a stand on issues that matter to you, even if it means ruffling a few feathers. It means owning your quirks and imperfections and letting your fans see the real you – not just the polished, PR-friendly version.

Of course, this doesn’t mean you have to bare your entire soul on the internet. It’s okay to have boundaries and to keep some aspects of your life private. But just being yourself and showing people who you are can separate you from the pack and make you more memorable. It works – or you wouldn’t be reading this blog post. So meta.

Visuals Matter: Creating Eye-Catching Social Media Content

Visuals are important when it comes to social media.

But it’s not just about making things look pretty – it’s about telling a story and evoking an emotion.

And don’t be afraid to get creative with your formats – social media is a playground for experimentation. From Instagram Reels and TikTok videos to Twitter threads and Facebook Live streams, there are endless ways to engage your audience and keep things fresh.

The key is to always consider how you can use visuals to tell your story and connect with your fans on a deeper level. At the end of the day, that’s what social media is all about—building relationships and creating a community around your music. Musicians who only use their accounts for promotions just turn into white noise.

Engagement is a Two-Way Street: Interacting with Your Fans

Speaking of building relationships, let’s talk about engagement. One of the biggest mistakes I see musicians making on social media is treating it like a one-way street – they post their content, sit back, and wait for the likes and comments to roll in.

But here’s the thing – if you want to create a fascinating online persona, you need to be an active participant in the conversation. That means posting about things OTHER than yourself. You are much more likely to get engagement when you create a dialogue rather than always posting a monologue. People telling you you’re awesome ends the conversation.

So, how do you engage with your fans in a way that feels authentic and meaningful? It all comes down to not being afraid to show them who you really are. What are your interests? What can you talk about passionately? Is it your pet turtle? Great! People won’t refer to you as “that musician”. They’ll refer to you as that musician with a pet turtle he takes on tour – and everyone will know who they’re talking about.

I’m the Americana Publicist obsessed with The Cure. I know this based on the number of people who send me memes about Robert Smith every week 😉

Paid Advertising: Boosting Your Social Media Reach

Now, I know what you’re thinking – “But what if I don’t have a huge following? How do I get my content in front of new people?” Well, my friend, that’s where paid advertising comes in.

I know, I know – the idea of spending money on social media advertising can be daunting, especially if you’re an independent artist on a tight budget. But here’s the thing – when done right, paid advertising can be an incredibly powerful tool for boosting your reach and attracting new fans.

The key is to be strategic about your ad spending and to target your ads to the right audience. This means doing your research and getting to know your ideal fan – what are their interests? What other artists do they listen to? What social media platforms do they use most?

Once you have a clear idea of who you’re trying to reach, you can create ads that speak directly to their interests and needs. And thanks to the targeting options available on platforms like Facebook and Instagram, you can get incredibly granular with your targeting – from age and location to interests and behaviors.

Of course, creating effective ads is an art in itself – but there are plenty of resources out there to help you get started. From online courses and tutorials to hiring a professional marketing agency, there are options for every budget and skill level.

The key is to start small, test and refine your approach, and always keep an eye on your analytics to see what’s working and what’s not. With a little bit of experimentation and a lot of persistence, you can use paid advertising to take your social media presence to the next level.

Social Media FAQs:

  1. How often should I be posting on social media? There’s no one-size-fits-all answer to this question – it depends on your goals, your audience, and the platforms you’re using. As a general rule of thumb, aim to post at least once a day on platforms like Twitter and Instagram, and a few times a week on platforms like Facebook and YouTube.
  2. What kind of content should I be posting? Again, this depends on your brand and your audience – but in general, aim for 80% of your posts to be something that let’s fans see a different side of you – and 20% of the time, you can promote your shit (like new music releases and tour announcements). Think about it – that’s the ratio of TV shows to commercials. We all know that if people could tolerate it, the networks would give us more commercials, but I’m sure studies have been done, and about 20% is the most people will tolerate before they change the channel. Your music promo is the commercials.
  3. Should I be using all the social media platforms? Not necessarily – it’s better to focus on a few platforms and do them really well than to spread yourself too thin trying to be everywhere at once. Choose the platforms that make the most sense for your brand and your audience, and focus your efforts there.

Look, I get it – social media can be overwhelming, especially when you’re trying to juggle it with all the other demands of being a musician. But here’s the thing – if you want to succeed in today’s music industry, you can’t afford to ignore it.

By crafting a consistent and authentic online persona, creating eye-catching visuals, engaging with your fans, and using paid advertising strategically, you can build a loyal fanbase that will support you through thick and thin.

It won’t happen overnight – building a successful social media presence takes time, effort, and a whole lot of trial and error. But if you stay true to yourself, keep putting in the work, and never stop learning and growing, you’ll be well on your way to creating an online presence that’s as fascinating and unique as your music.

So what are you waiting for?

Source Links:

  • https://sproutsocial.com/insights/social-media-for-musicians/
  • https://www.musiciansunion.org.uk/Home/Advice/Your-Career/Social-Media/10-Social-Media-Tips-for-Musicians
  • https://www.mobilebeat.com/social-media-marketing-guide-musicians/

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Proven Strategies To Manage Stress In The Music World

May 20, 2024

Free Advice

Being a musician in today’s cutthroat industry is no walk in the park. Between the constant pressure to create, the grind of touring, and the never-ending hustle to stay relevant, it’s no wonder so many artists struggle with stress and burnout. But here’s the thing – if you don’t prioritize your mental health and learn how to manage stress effectively, you’re not going to last long in this business.

I know, I know – talking about mental health isn’t exactly rock and roll. But trust me, taking care of your mind is just as important as honing your craft. That’s why I’m here to give you some proven strategies for managing stress, coping with industry pressures, and maintaining a healthy work-life balance. So, put down that bottle of Jack, take a deep breath, and let’s dive in.

Key Takeaways on Managing Stress:

  • Stress is an inevitable part of the music industry, but it doesn’t have to control your life
  • Prioritizing self-care and setting boundaries are essential for maintaining mental health
  • Coping strategies like meditation, exercise, and therapy can help manage stress effectively
  • Building a strong support system is crucial for navigating industry pressures
  • Maintaining a healthy work-life balance is key to long-term success and happiness

The Pressure Cooker: Understanding Industry Stress

Before we dive into how to manage stress, let’s take a moment to acknowledge just how fucking stressful the music industry can be. From the constant pressure to create new material to the cutthroat competition for gigs and deals, it’s no wonder so many musicians struggle with anxiety, depression, and burnout.

But here’s the thing – you’re not alone. A recent study by Record Union found that 73% of independent musicians have experienced stress, anxiety, and depression in relation to their music creation. That’s a staggering number, and it highlights just how pervasive mental health struggles are in this industry.

So, what exactly is causing all this stress? Well, there are a few key culprits:

  1. Creative pressure: The constant demand to churn out new music, innovate your sound, and stay relevant can be exhausting and creatively draining.
  2. Financial instability: With streaming royalties at an all-time low and gigs being canceled left and right due to the pandemic, many musicians are struggling to make ends meet.
  3. Industry politics: Navigating the complex web of labels, managers, agents, and publicists can be a full-time job in itself, and the constant power struggles and ego clashes can take a toll on your mental health.
  4. Public scrutiny: In the age of social media, every move you make is under a microscope. One wrong tweet or controversial interview can tank your career in a matter of hours.

It’s a lot to handle, and it’s no wonder so many musicians turn to unhealthy coping mechanisms like drugs and alcohol to numb the pain. But trust me, that shit will only make things worse in the long run. If you want to survive and thrive in this industry, you need to learn how to manage stress in a healthy, sustainable way.

Self-Care Strategies: Putting Yourself First

So, how exactly do you manage stress in the face of all these industry pressures? The first step is to prioritize self-care. I know, it sounds like some woo-woo bullshit, but hear me out.

Self-care isn’t just about face masks and bubble baths (although those are nice, too). It’s about taking a proactive approach to your mental health and making sure you’re taking care of yourself on a daily basis.

Here are a few strategies to try:

  1. Meditation and mindfulness: Taking even just 10 minutes a day to sit in silence, focus on your breath, and quiet your mind can do wonders for your stress levels. Apps like Headspace and Calm are great resources for getting started.
  2. Exercise: Moving your body is one of the best ways to reduce stress and boost your mood. Whether it’s going for a run, hitting the gym, or even just dancing around your living room, make exercise a non-negotiable part of your daily routine.
  3. Healthy eating: What you put in your body has a direct impact on your mental health. Make sure you’re fueling yourself with plenty of fruits, veggies, whole grains, and lean proteins, and limit your intake of sugar, caffeine, and alcohol – and quit fucking smoking (signed a 20-year smoker).
  4. Sleep: Getting enough rest is crucial for managing stress and maintaining your mental health. Aim for 7-9 hours of sleep per night, and create a relaxing bedtime routine to help you wind down.
  5. Hobbies and interests: Having a life outside of music is essential for maintaining a healthy work-life balance. Make time for activities that bring you joy and help you relax, whether it’s reading, painting, or hiking. Try to skip the Netflix binges, though.

Remember, self-care isn’t selfish – it’s a necessary part of being a healthy, functioning human being. And when you’re taking care of yourself, you’re better equipped to handle the stresses and challenges of the music industry.

Building a Support System: You Don’t Have Manage Stress Alone

Another key strategy for managing stress in the music world is building a strong support system. Let’s face it – this industry can be lonely as hell, and trying to navigate it all on your own is a recipe for burnout.

That’s why it’s so important to surround yourself with people who get it – whether it’s other musicians who are going through the same struggles, a therapist who specializes in working with artists, or just friends and family who are there to listen and support you.

Here are a few ways to build your support system:

  1. Join a community: There are tons of online communities and forums for musicians where you can connect with others who are going through similar experiences. Whether it’s a Facebook group or a Discord server, find a place where you can share your struggles and get advice from people who understand.
  2. Find a mentor: Having someone who’s been through the industry wringer and come out the other side can be invaluable for navigating the stresses of the music world. Look for a more experienced musician or industry professional who can offer guidance and support.
  3. Go to therapy: I know, therapy can be expensive and time-consuming. But if you’re struggling with serious mental health issues like depression or anxiety, it’s worth the investment. Look for a therapist who specializes in working with artists and creative professionals.
  4. Lean on your loved ones: Don’t be afraid to reach out to your friends and family when you’re feeling overwhelmed. Sometimes just having someone to vent to can make all the difference.

Remember, you don’t have to go through this alone. Building a strong support system is crucial for managing stress and maintaining your mental health in the long run.

FAQs on How to Manage Stress:

  1. What if I don’t have time for self-care? Make time. Seriously, your mental health should be a top priority, and self-care is non-negotiable. Start small – even just 10 minutes a day can make a difference.
  2. What if I can’t afford therapy? Look for low-cost or sliding-scale options in your area. Many therapists offer reduced rates for artists and freelancers.
  3. How do I know if I’m experiencing burnout? Common signs of burnout include exhaustion, cynicism, detachment, and feelings of ineffectiveness. If you’re feeling overwhelmed, unmotivated, and like you’ve lost your passion for music, it might be time to take a step back and reassess.

Look, I get it – being a musician is fucking hard. The pressure to create, the financial instability, the industry politics – it’s enough to make anyone want to throw in the towel. But here’s the thing – you’ve got something special. You’ve got a gift, a passion, and a drive to create something meaningful in this world.

And if you want to keep doing that, you need to prioritize your mental health and learn how to manage stress in a healthy, sustainable way. That means taking care of yourself, building a strong support system, and being proactive about your well-being.

It’s not going to be easy, and there will be days when you feel like giving up. But trust me – it’s worth it. Because when you’re taking care of yourself and managing your stress effectively, you’ll be able to show up as your best self – both on and off the stage.

So, take a deep breath, put on your favorite album, and remember – you’ve got this. And if you ever need a reminder, just come back to this post and read it again. I’ll be here, cheering you on every step of the way.

Source Links:

  • https://www.recordunion.com/blog/the-73-percent-a-look-at-the-music-industrys-mental-health-crisis/
  • https://www.psychologytoday.com/us/blog/creativity-and-personal-mastery/202009/why-self-care-is-essential-your-success-and-happiness
  • https://www.musiciansunion.org.uk/Home/Advice/Your-Career/Health-and-Wellbeing/Stress-and-Mental-Health

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