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You are here: Home / Free Advice / Booking a Good Band Tour: How to Make Sure Everything Runs Smoothly

Booking a Good Band Tour: How to Make Sure Everything Runs Smoothly

February 6, 2025

Booking a Good Band Tour: How to Make Sure Everything Runs Smoothly
Free Advice

So, you’ve written some songs and you’re ready to get on the road, and you think someone is just gonna appear and help you book your tour. If you’re lucky and that happens, kudos to you. If not, here are some tips on how to book a band tour without relying on those elusive booking agents.

Know Your Band’s Value:

Hey, I get it. You think your band is ready to be anointed, and you want the world to know it. But, before you start pestering venues and promoters, take a step back and objectively assess your band’s value. Are you ready for the big leagues, or do you need a bit more practice? Moreover, be honest with yourself and set realistic expectations. Remember, Rome wasn’t built in a day, and neither will your music empire.

Research, Research, Research

Now that you’ve got a clear perspective on your band’s awesomeness, it’s time to roll up your sleeves and do some serious research. Scout out potential venues, festivals, and local scenes where your music will strike a chord with the crowd. Check out the history of those venues, find out what bands have played there before, and figure out if your sound aligns with their vibe. So, You want to make sure you’re targeting the right places to maximize your chances of success. Also, you don’t want to look like an idiot.

Also, keep in mind that you may find help in some surprising places – like this:

Guide to Booking Your Own Concerts and Tours

Pitch Perfect

Time to put on your persuasive hat and craft some thoughtful pitch emails. Keep it short, sweet, and straight to the point. Venues and promoters receive tons of emails daily, so don’t bore them with your life story. Instead, highlight what makes your band unique, mention any notable achievements, and provide links to your music and social media handles. And hey, throw in a pun or two if it suits your band’s personality. A clever pun never hurts, right?

Building the Tour: Network Like Its Your Job

In the music industry, connections can open doors like magic. So, get out there and network your ass off! Attend local shows, introduce yourself to fellow musicians, talk to promoters, and build relationships. You never know who might be able to give you a helping hand or introduce you to someone who can. Remember, relationships are built on mutual respect and genuine interest, so be authentic and don’t be afraid to show off your quirky personality. Just don’t be a stalker.

DIY or Die Trying

Booking a band tour is no cakewalk, my friend. It requires organization, patience, and a touch of madness. Take charge of your destiny and embrace the DIY spirit. Manage your tour logistics, plan your route, coordinate with venues, handle marketing and promotions—become a one-band army. Sure, it’s hard work, but it’s also incredibly rewarding. Plus, you’ll gain invaluable experience and a better understanding of the music industry.

Embrace the Unexpected on Tour

Ah, the road—where dreams are made, friendships are forged, and unexpected adventures abound. Prepare for everything: from van breakdowns to rowdy crowds and surprise encounters with your musical idols. So, embrace the chaos, laugh at the absurdity, and savor every moment.

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Filed Under: Free Advice

About Sweetheart Pub

Sweetheart Pub is a top-tier Americana, Country, and Folk music publicity and media service agency specializing in PR campaigns for albums, singles, and videos. With expertise in tour press, radio promotion, music video production, social media campaigns, and more, we help emerging musicians gain wider recognition while assisting established artists in managing their brand identity and sustaining success.

We also provide independent musicians with our guide to the music business column, Free Advice, which touches on almost every topic an artist needs to know to create a sustainable music career.

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