Rachel Hurley

Alright, let’s get real for a second. As a musician, you’ve probably heard all the cliché advice about “following your dreams” and “never giving up.” But here’s the thing – while passion and perseverance are important, they won’t mean shit if you’re constantly sabotaging your own success with rookie mistakes.

I’ve seen it happen time and time again – talented artists who have the potential to make it big, but end up fizzling out because they’re too stubborn (or too oblivious) to recognize the errors of their ways. And trust me, in this cutthroat industry, you can’t afford to be making the same mistakes as everyone else.

So, consider this your wake-up call. I’m here to challenge you to take a long, hard look at your music career and identify the pitfalls that are holding you back. It won’t be easy, and it sure as hell won’t be comfortable. But if you’re serious about making it as a musician, it’s a challenge you need to accept.

Key Takeaways on Musician Mistakes:

• Failing to treat your music career as a business is a surefire way to fail
• Copying other artists instead of developing your own unique style is a mistake
• Neglecting to build relationships and network within the industry will hold you back
• Underestimating the power of live performances and stage presence is a costly error
• Focusing on vanity metrics instead of building a genuine fanbase will stunt your growth

Challenge #1: Are You Treating Your Music Like a Hobby?

Here’s a harsh truth that many musicians don’t want to hear: if you’re not treating your music career like a business, you’re setting yourself up for failure. I don’t care how talented you are or how much you love making music – if you’re not willing to put in the work and make smart, strategic decisions, you’re never going to make it to the big leagues.

So, ask yourself – are you treating your music like a hobby or a profession? Are you investing time and money into your craft, or are you just winging it and hoping for the best? Are you educating yourself about the industry and staying up-to-date with the latest trends, or are you stubbornly clinging to outdated ideas and methods?

If you’re not approaching your music career with the same level of dedication and professionalism as you would any other business, it’s time to make a change. Start by creating a solid business plan, setting realistic goals, and investing in your own development as an artist and entrepreneur.

Challenge #2: Are You a Copycat or an Original?

In the age of social media and streaming, it’s easier than ever to fall into the trap of copying other artists’ styles and sounds in an attempt to gain popularity. But here’s the thing – while riding on someone else’s coattails might get you some short-term attention, it’s not a sustainable strategy for long-term success.

Think about it – the musicians who really make it big are the ones who have a unique voice and perspective. They’re not afraid to take risks, push boundaries, and create something that’s entirely their own. They’re not trying to be the next Beatles or Beyoncé – they’re trying to be the first version of themselves.

So, take a hard look at your music and ask yourself – are you truly being authentic, or are you just imitating what’s already been done? Are you taking inspiration from a wide range of sources and putting your own spin on things, or are you just hopping on the latest bandwagon?

Remember, originality is key in this industry. Don’t be afraid to experiment, take risks, and develop your own signature style – even if it means going against the grain.

Challenge #3: Are You a Lone Wolf or a Networker?

As a musician, it’s easy to get caught up in the romantic idea of being a “starving artist” who’s too cool for the mainstream industry. But the reality is, no matter how talented you are, you’re not going to get very far if you’re not willing to play the game and build relationships with the right people.

Networking is essential in the music industry – from forming connections with other artists and producers to getting your foot in the door with labels and promoters. But it’s not just about schmoozing and handing out business cards – it’s about building genuine, mutually beneficial relationships based on trust and respect.

So, ask yourself – are you actively seeking out opportunities to connect with others in the industry, or are you just sitting back and waiting for things to happen? Are you attending events, joining online communities, and collaborating with other artists, or are you stuck in your own little bubble?

If you’re not putting yourself out there and building a strong network of supporters and collaborators, you’re missing out on countless opportunities to take your career to the next level. Start by identifying the key players in your niche and finding ways to add value to their lives and careers – whether that’s through collaborations, cross-promotions, or just being a genuine, supportive friend.

Challenge #4: Are You Neglecting Your Live Shows?

In the age of streaming and digital downloads, it’s easy to forget about the power of live performances. But as any seasoned musician knows, there’s nothing quite like the energy and connection of playing in front of a live audience.

Your stage presence and live show are often the first (and sometimes only) impression that potential fans and industry professionals will have of you. If you’re not putting in the effort to create a compelling, memorable live experience, you’re doing yourself a huge disservice.

So, ask yourself – are you putting as much thought and preparation into your live shows as you are into your recordings? Are you rehearsing regularly, developing a strong setlist, and working on your stage presence and crowd interaction? Are you treating each performance as an opportunity to win over new fans and make a lasting impact?

If you’re neglecting your live shows or just going through the motions, it’s time to step up your game. Invest in quality equipment, hire a professional sound engineer, and put in the hours of practice and preparation needed to create a truly unforgettable live experience.

Challenge #5: Are You Chasing Vanity Metrics or Building a Real Fanbase?

It’s easy to get caught up in the numbers game – obsessing over your follower count, likes, and streams. But here’s the thing – while vanity metrics might give you a temporary ego boost, they don’t necessarily translate into long-term success or sustainability. Most of the people who click the button to become a fan are really just looky-loos – not people who will actually come to your shows and buy your wares.

As a musician, your ultimate goal should be to build a loyal, engaged fanbase of people who genuinely connect with your music and message. These are the fans who will show up to your shows, buy your merch, and support you through thick and thin – not just the ones who mindlessly hit “like” on your latest Instagram post.

Are you focusing too much on superficial metrics and not enough on building real relationships with your fans? Are you creating content and experiences that truly resonate with your target audience, or are you just trying to game the algorithm and go viral?

If you’re not putting in the work to cultivate a genuine, lasting connection with your fanbase, you’re missing out on the most important aspect of being a successful musician. Start by really listening to your fans, engaging with them on a personal level, and creating art that speaks to their hearts and minds.

FAQs on Musician Mistakes:

1. What if I’m not naturally business-minded? Can I still succeed as a musician? Absolutely. While having a head for business certainly helps, it’s a skill that can be learned and developed over time. Start by educating yourself on the basics of marketing, finance, and entrepreneurship, and don’t be afraid to seek out mentors or resources to help guide you along the way.
2. How do I find my unique voice and style as an artist? Finding your unique voice and style takes time, experimentation, and a willingness to take risks. Start by exploring a wide range of influences and inspirations, both within and outside of your genre. Don’t be afraid to try new things and fail – that’s how you’ll eventually land on something that feels authentic and true to you.
3. What if I’m an introvert and struggle with networking? Networking doesn’t have to mean being the loudest or most outgoing person in the room. Focus on building genuine, one-on-one connections with people who share your values and interests. Start small by attending local events or joining online communities, and gradually work your way up to larger industry gatherings.

Being a successful musician isn’t easy – it takes talent, hard work, and a willingness to constantly challenge yourself and grow. By identifying and overcoming the common mistakes that hold so many artists back, you’ll be well on your way to building a sustainable, fulfilling career in the music industry.

But don’t just take my word for it – take action. Accept the challenge to honestly assess your own music career and make the necessary changes to set yourself up for success. It won’t happen overnight, and it sure as hell won’t be easy. But if you’re willing to put in the work and stay true to yourself, there’s no limit to what you can achieve.

So, get out there and start making the music that only you can make. And remember – the world needs your unique voice and perspective, now more than ever.

Source Links:

• https://www.musicindustryhowto.com/top-10-mistakes-made-by-independent-artists/
• https://heroic.academy/5-biggest-mistakes-musicians-make-online/
• https://www.dittomusic.com/blog/the-7-deadly-sins-musicians-make-on-social-media

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One of the most important things you can do as a musician is connect with your audience. But what happens when you feel like you’re about as interesting as a wet paper bag? It’s a common problem, especially for newer artists who haven’t quite found their voice or their niche.

But here’s the thing – being interesting isn’t some magical quality that you’re born with. It’s a skill that you can develop, just like playing an instrument or writing a song. And the secret to becoming more interesting? It’s simple: become more interested.

Now, I know what you’re thinking – “But how the hell do I become more interested? I’m just a boring-ass musician trying to make it in this crazy industry.” Well, listen up. As a certified interesting person, I’m about to drop some knowledge that will help you level up your interesting factor and start connecting with your audience like never before.

Key Takeaways About Being Interesting:

• Being interesting is a skill that can be developed, not an innate quality
• Becoming genuinely interested in more things can make you a more interesting and engaging person
• Curiosity, open-mindedness, and a willingness to learn are key to becoming more interested
• Incorporating your diverse interests into your music and persona can help you stand out and connect with your audience
• Continuously learning and growing as a person is essential for long-term success as an artist

The Power of Curiosity

The first step to becoming more interesting is to cultivate a sense of curiosity about the world around you. And I’m not just talking about music – I’m talking about everything. Art, science, politics, sports, philosophy, you name it.

The more you expose yourself to new ideas and perspectives, the more fodder you have for your own creative pursuits. And the more genuinely interested you are in a wide range of topics, the more interesting you become to others.

Think about it – when you meet someone who’s passionate about something, even if it’s not your particular cup of tea, their enthusiasm is contagious. You can’t help but be drawn in by their energy and their knowledge.

So how do you cultivate curiosity? It’s simple:

1. Read widely. Books, articles, blogs – consume information on a variety of topics, even if they’re outside your comfort zone.
2. Ask questions. When you encounter something you don’t understand, don’t just nod and smile – ask questions and seek to understand.
3. Seek out new experiences. Travel, attend workshops and conferences, take a class in something completely unrelated to music.
4. Surround yourself with curious people. Hang out with folks who are passionate about learning and exploring new ideas. Their energy will rub off on you.

The more you feed your curiosity, the more interesting you’ll become – both to yourself and to others.

Open Your Mind, Change Your Life

Of course, curiosity alone isn’t enough – you also need to approach new ideas and experiences with an open mind. It’s easy to get stuck in your own little bubble, especially as a musician. You have your genre, your scene, your way of doing things.

However, being open to new perspectives and ways of thinking is essential for personal and creative growth. When you approach the world with a sense of openness and a willingness to learn, you start to see things in a whole new light.

And here’s the thing – being open-minded doesn’t mean you have to agree with everything you encounter. It just means being willing to consider new ideas and viewpoints, even if they challenge your own.

Some tips for cultivating open-mindedness:

1. Practice active listening. When someone is sharing their perspective, really listen to what they’re saying without judgment or interruption.
2. Seek out diverse perspectives. Read books and articles by authors from different backgrounds, listen to music from genres you’re not familiar with, attend events and gatherings outside your usual circle.
3. Challenge your own assumptions. When you find yourself making a snap judgment or having a knee-jerk reaction to something, take a step back and examine why you feel that way.
4. Embrace discomfort. Growth often happens outside our comfort zones. Be willing to feel a little uncomfortable in the pursuit of new knowledge and experiences.

By approaching the world with an open mind, you’ll not only become more interesting – you’ll also become a better musician, a better communicator, and a better human being.

Incorporate Your Interests Into Your Art

Alright, so you’ve cultivated curiosity and open-mindedness – now what? How do you actually use your newfound interests to become a more interesting musician and connect with your audience?

The key is to find ways to incorporate your diverse interests into your music and your persona. This doesn’t mean you have to start writing songs about quantum physics or 18th-century French literature (although if that’s your jam, go for it). It just means finding ways to let your personality and your passions shine through in your art.

Some ideas:

1. Write lyrics that reflect your interests and experiences. If you’re passionate about social justice, write songs that tackle those issues. If you’re a science nerd, use scientific concepts as metaphors in your lyrics.
2. Collaborate with artists from different genres or disciplines. If you’re a rapper who’s interested in classical music, team up with a string quartet for a unique performance. If you’re a folk singer who loves visual art, collaborate with a painter on a music video.
3. Use your stage presence and persona to showcase your personality. If you’re a funny, sarcastic person, let that come through in your banter with the audience. If you’re a deep thinker, share some of your philosophical musings between songs.
4. Create content that reflects your interests. If you’re a foodie, start a YouTube series where you cook your favorite dishes and talk about the music that inspires you. If you’re a film buff, create a podcast where you analyze your favorite movies and how they influence your songwriting.

The more you let your true self shine through in your music and your persona, the more interesting and engaging you’ll become to your audience.

The Journey Never Ends

Here’s the thing – becoming more interesting isn’t a one-and-done deal. It’s a lifelong journey of learning, growing, and evolving as a person and as an artist.

The world is constantly changing, and so are you. What interests you today may not interest you tomorrow, and that’s okay. The key is to stay curious, stay open-minded, and keep seeking out new experiences and perspectives.

And here’s the beautiful part – the more you grow and evolve as a person, the more your music will grow and evolve as well. You’ll find new sources of inspiration, new ways of expressing yourself, and new ways of connecting with your audience.

So don’t get discouraged if you feel like you’re not the most interesting person in the room. Remember, being interesting isn’t about being the loudest or the most outrageous – it’s about being authentic, curious, and open to the world around you.

FAQs on Being Interesting:

1. What if I’m not naturally curious or open-minded? Curiosity and open-mindedness are skills that can be developed with practice. Start small – read one article on a topic you’re not familiar with, or attend one event outside your comfort zone. Over time, it will become more natural.
2. How do I know if my interests are actually interesting to other people? The truth is, not everyone will be interested in everything you’re interested in – and that’s okay. The key is to find ways to connect your interests to your music in a way that feels authentic and engaging to you. If you’re passionate about something, that passion will shine through and attract others who share your interests.
3. What if I’m afraid of being judged for my interests or perspectives? It’s natural to feel vulnerable when sharing your true self with the world. But remember – the people who matter will appreciate and respect you for being authentic and true to yourself. And the ones who judge you? Fuck ’em. They’re not your audience anyway.

Look, I know it’s easy to feel like you’re not interesting enough, especially in an industry that’s all about image and persona. But the truth is, being interesting isn’t about fitting into some preconceived mold or being the coolest kid on the block.

It’s about being genuinely curious about the world around you, opening your mind to new perspectives and experiences, and letting your true self shine through in your music and your interactions with others.

And the beautiful thing is, the more interested you become, the more interesting you become – not just to your audience, but to yourself. You’ll start to see the world in a whole new way, and that newfound perspective will infuse your music with depth, authenticity, and soul.

So go forth and cultivate your curiosity. Seek out new ideas and experiences, challenge your assumptions, and let your freak flag fly. The world needs more interesting musicians like you.

And who knows – maybe one day, you’ll be the one inspiring others to become more interested, more open-minded, and more authentic in their own lives and art.

Now if you’ll excuse me, I have some obscure Japanese avant-garde jazz records to go listen to while I ponder the meaning of life.

Source Links:

• https://www.musicindustryhowto.com/how-to-be-an-interesting-music-artist-its-not-about-the-music/
• https://www.musicthinktank.com/blog/the-dos-and-donts-of-being-an-interesting-musician.html
• https://www.musicradar.com/news/7-things-successful-musicians-do-differently

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I’m always surprised at how many musicians sleep on forming an LLC. I know, I know – you got into this business to make music, not to deal with boring legal stuff. But trust me when I say that setting up an LLC is one of the smartest moves you can make for your career, your finances, and your peace of mind.

Now, before you start picturing stuffy boardrooms and mountains of paperwork, let me assure you – forming an LLC is not as complicated or intimidating as it might seem. In fact, it’s a relatively simple process that can provide a whole host of benefits for musicians at any stage of their career.

So, what exactly is an LLC, and why should you care? ::cracks knuckles::

Forming an LLC Key Takeaways:

• An LLC (limited liability company) is a business structure that provides legal protection for your personal assets
• Forming an LLC can help you save money on taxes and simplify your accounting
• An LLC can give you more credibility and professionalism in the eyes of clients and collaborators
• Setting up an LLC is a relatively simple and affordable process, especially compared to other business structures
• An LLC can provide peace of mind and help you focus on what really matters – making great music

Protect Your Assets, Protect Yourself

First and foremost, forming an LLC is all about protecting your personal assets. As a musician, you’re putting yourself out there – both creatively and financially. You’re investing in gear, recording time, merch, and all sorts of other expenses that can add up quickly. And if something goes wrong – like a lawsuit or a contract dispute – you could be putting your personal savings, your home, and even your future earnings at risk.

But when you form an LLC, you create a separate legal entity that’s distinct from you as an individual. This means that if your music business gets sued or goes into debt, your personal assets are shielded from liability. In other words, if shit hits the fan, you won’t lose everything you’ve worked so hard for.

Now, I know what you might be thinking – “But I’m just a small-time musician, not some big corporation. Do I really need an LLC?” The answer is a resounding yes. In fact, small businesses and freelancers are often at the greatest risk for liability issues, precisely because they don’t have the same legal protections as larger companies.

Think about it – as a musician, you’re constantly collaborating with other artists, hiring session players, renting studio space, and entering into all sorts of contracts and agreements. Any one of these situations could potentially lead to a legal dispute, even if you’ve done nothing wrong. By forming an LLC, you’re giving yourself a valuable layer of protection and peace of mind.

Save Money, Simplify Your Taxes

Let’s be real – earning the big bucks as a musician can be hit or miss. But that doesn’t mean you should be leaving money on the table when it comes to your finances. Forming an LLC can actually help you save some serious cash in the long run, especially when it comes to taxes.

When you operate as a sole proprietor (which is what most freelance musicians do by default), you’re essentially taxed as an individual. This means you’re subject to self-employment taxes, which can be a real kick in the nuts – we’re talking 15.3% of your net income, on top of your regular income taxes.

However, when you form an LLC, you have the option to be taxed as an S-corporation or a partnership, which can provide some serious tax benefits. For example, as an S-corp, you can pay yourself a salary and then take the rest of your income as distributions, which are taxed at a lower rate than self-employment income. This can add up to thousands of dollars in tax savings each year, depending on your income level.

Plus, forming an LLC can help simplify your accounting and bookkeeping, which is a huge relief come tax time. Instead of trying to keep track of all your business expenses and income as an individual, you can keep everything separate under your LLC’s name. This makes it easier to track your cash flow, claim deductions, and stay on top of your finances throughout the year.

Look Like a Pro, Act Like a Pro

In addition to the financial and legal benefits, forming an LLC can also give you a serious credibility boost in the eyes of clients, collaborators, and industry professionals. When you operate under an LLC, you’re sending a clear message that you take your music business seriously, and you’re in it for the long haul.

Think about it – would you rather hire a musician who’s operating as a random individual, or one who has a professional business entity behind them? An LLC shows that you’re organized, responsible, and committed to your craft. It can open doors to higher-paying gigs, better collaborations, and more opportunities to grow your career.

Plus, forming an LLC can help you establish a clear brand identity for your music business. Instead of just going by your personal name, you can create a business name that reflects your unique style and vision. This can make it easier to market yourself, build a fanbase, and stand out in a crowded industry.

It’s Easier Than You Think

In most states, you can form an LLC online in just a few simple steps. You’ll need to choose a business name (make sure it’s not already taken), file some basic paperwork, and pay a small filing fee (usually around $100-200). You may also need to obtain a business license or permit, depending on your location and the nature of your music business.

If you’re feeling overwhelmed or unsure about the process, there are plenty of resources available to help you out. You can hire a lawyer or accountant to guide you through the steps, or use an online LLC formation service like LegalZoom or IncFile. These services can handle all the paperwork for you and provide ongoing support and guidance as you grow your business.

The bottom line is this – forming an LLC is a smart, proactive step that every serious musician should consider. It’s a small investment of time and money that can pay off big in terms of asset protection, tax savings, and professional credibility.

FAQs on Forming an LLC:

1. What if I’m just starting out and not making much money yet? Even if you’re not raking in the big bucks yet, forming an LLC can still provide valuable legal protection for your personal assets.
2. Do I need to hire a lawyer to form an LLC? While it’s always a good idea to seek legal advice, you don’t necessarily need to hire a lawyer to form an LLC. Many states allow you to file the paperwork yourself online, and there are plenty of affordable LLC formation services available to help guide you through the process.
3. Can I still operate under my personal name if I form an LLC? Yes, you can still use your personal name as a musician even if you form an LLC. However, you’ll need to make sure to keep your personal and business finances separate, and use your LLC’s name on any contracts or agreements related to your music business.

Sure, forming an LLC might not be the sexiest topic in the world of music. It’s not as exciting as writing a hit song or playing a sold-out show. But here’s the truth – if you want to build a sustainable, successful career in this industry, you need to treat your music like a business. And that means taking proactive steps to protect your assets, save money, and establish yourself as a professional.

Forming an LLC is one of the smartest investments you can make in your music career. It provides a valuable layer of legal protection, can help you save thousands of dollars on taxes, and gives you a professional edge in a competitive industry. Contrary to popular belief, it’s not a complicated, expensive process that only big corporations can afford.

So, what are you waiting for?

Source Links:

• https://www.legalzoom.com/articles/should-your-band-form-an-llc
• https://www.nolo.com/legal-encyclopedia/limited-liability-company-llc-musicians.html
• https://www.musicianwages.com/why-musicians-should-form-an-llc/

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Alright, let’s get real for a second. As a musician in today’s digital age, you can’t afford to sleep on digital marketing. Gone are the days when you could just play a few gigs, hand out some flyers, and call it a day. If you want to build a sustainable career in music, you need to have a strong online presence and a solid digital marketing strategy.

But here’s the thing – for a lot of musicians, the world of digital marketing can feel like a fucking mystery. You’ve got social media, email newsletters, paid advertising, SEO – it’s enough to make your head spin. And let’s be real, you got into this business to make music, not to be a marketing guru.

But fear not. I’m here to demystify the world of digital marketing and give you some actionable tips that will help you grow your fanbase and customer base like never before. So grab a drink, sit back, and let’s dive in.

Digital Marketing Key Takeaways:

• Digital marketing is essential for building a sustainable music career in the modern era
• Social media, email marketing, and paid advertising are key components of a successful digital marketing strategy
• Consistency and authenticity are crucial for building trust and engagement with your audience
• Metrics and analytics can help you refine your strategy and make data-driven decisions
• Digital marketing is an ongoing process that requires continuous learning and adaptation

What the Hell is Digital Marketing, Anyway?

Before we dive into the nitty-gritty of digital marketing strategies, let’s take a step back and define what the hell we’re talking about. At its core, digital marketing is just using digital channels (like the internet and mobile devices) to promote your brand, products, or services. For musicians, this can include things like:

• Social media marketing (Facebook, Instagram, Twitter, TikTok, etc.)
• Email marketing (newsletters, promotional emails, etc.)
• Content marketing (blog posts, videos, podcasts, etc.)
• Paid advertising (Facebook ads, Google AdWords, sponsored posts, etc.)
• Search engine optimization (SEO)

The goal of digital marketing is to reach and engage with your target audience (i.e. your fans and potential customers) where they’re already spending their time – which, let’s face it, is mostly online these days.

Social Media: Your New Best Friend

When it comes to digital marketing for musicians, social media is king. Platforms like Facebook, Instagram, Twitter, and TikTok offer a direct line of communication between you and your fans, and a way to showcase your personality, your music, and your brand.

But here’s the thing – you can’t just post a few half-assed updates and expect the followers to roll in. To really crush it on social media, you need to:

1. Be consistent. Post regularly (at least a few times a week) and keep your content fresh and engaging.
2. Be authentic. Don’t try to be something you’re not – your fans can smell bullshit from a mile away. Be true to yourself and your music.
3. Engage with your audience. Respond to comments, ask for feedback, and make your fans feel like they’re part of your journey.
4. Mix it up. Don’t just post links to your music – share behind-the-scenes photos, live videos, and other content that gives your fans a deeper look into your world.

And don’t be afraid to experiment with new platforms and features – you never know what might take off and help you reach a whole new audience.

Email Marketing: The OG of Digital Marketing

Social media may be the shiny new toy, but email marketing is still one of the most effective ways to connect with your fans and drive sales. In fact, studies have shown that email marketing has an ROI of $44 for every $1 spent – that’s a pretty damn good return on investment.

But just like with social media, you can’t just blast out a generic newsletter and expect people to give a shit. To make email marketing work for you, you need to:

1. Build your list. Offer personal stories, exclusive content, or some other incentive to get people to sign up for your email list.
2. Segment your list. Not all of your fans are going to be interested in the same things – segment your list based on interests, location, or other factors so you can send targeted, relevant content.
3. Provide value. Don’t just use your emails to promote your music – share exclusive content, behind-the-scenes glimpses, and other stuff that your fans will actually care about.
4. Test and optimize. Try different subject lines, calls-to-action, and content formats to see what resonates with your audience. Use metrics like open rates and click-through rates to refine your strategy over time.

Paid Advertising: Putting Your Money Where Your Mouth Is

Organic reach on social media ain’t what it used to be – thanks, Zuckerberg. That’s where paid advertising comes in. By investing a little cash in targeted ads on platforms like Facebook, Instagram, and Google, you can reach a whole new audience and drive traffic to your website, your music, and your merch store.

But paid advertising can be a tricky beast – it’s easy to blow through your budget without seeing any real results. To make the most of your ad spend, you need to:

1. Define your goals. What do you want to achieve with your ads – more streams, more merch sales, more email signups? Make sure your ads are aligned with your overall marketing goals.
2. Target the right audience. Use the targeting options on each platform to reach the people who are most likely to be interested in your music – whether that’s based on age, location, interests, or other factors.
3. Test and refine. Try different ad formats, images, and copy to see what works best. Use A/B testing to optimize your ads over time and get the most bang for your buck.
4. Track your results. Use the analytics tools provided by each platform to track your ad performance and see what’s working (and what’s not). Don’t be afraid to pivot your strategy based on the data.

Metrics, Analytics, and Other Boring Shit That Actually Matters

I know, I know – the words “metrics” and “analytics” are enough to make any musician’s eyes glaze over. But here’s the thing – if you want to succeed with digital marketing, you need to be tracking your results and making data-driven decisions.

Some key metrics to keep an eye on:

• Website traffic
• Social media followers and engagement
• Email open and click-through rates
• Conversion rates (how many people are actually buying your music, merch, etc.)
• Return on investment (ROI) for paid advertising

By regularly checking in on these metrics, you can see what’s working, what’s not, and where you need to focus your efforts. And don’t be afraid to experiment – try new things, test different approaches, and see what moves the needle.

Digital Marketing FAQs:

1. Do I need to be on every social media platform? Hell no. Focus on the platforms where your target audience is most active and engaged.
2. How often should I be sending emails to my list? It depends on your audience and your goals, but aim for at least once a month to keep your brand top-of-mind. Just don’t overdo it – no one likes a spammer.
3. How much should I be spending on paid advertising? Start small and scale up as you see results. A good rule of thumb is to allocate 10-20% of your overall marketing budget to paid advertising.

Look, I know digital marketing can feel overwhelming – especially when you’re trying to juggle it with all the other demands of being a musician. But the truth is, if you want to build a sustainable career in music, you can’t afford to ignore it.

By focusing on key channels like social media, email marketing, and paid advertising, and by consistently providing value and engaging with your audience, you can grow your fanbase and your business in ways you never thought possible.

At the end of the day, the musicians who succeed in the digital age are the ones who are willing to put in the work and stay focused on their goals. So get out there and start demystifying digital marketing – your future fans (and your bank account) will thank you.

Now if you’ll excuse me, I have some tweets to schedule and some Facebook ads to optimize. See you on the other side of the algorithm, my friends.

Source Links:

• https://www.artistgrowth.com/growth-hacks/digital-marketing-musicians/
• https://www.omniamusic.com/digital-marketing-for-musicians/
• https://www.dittomusic.com/blog/the-complete-guide-to-digital-marketing-for-musicians

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Alright, let’s talk about one of the music industry’s best-kept secrets: private house shows. If you’re not familiar, a house show is exactly what it sounds like – a concert hosted in someone’s living room, backyard, or basement. And let me tell you, as an indie musician, these gigs can be an absolute game-changer.

First of all, the vibe at a house show is unbeatable. You’re playing to a small, intimate crowd of die-hard fans who are there because they genuinely love music. There’s no bar chatter or clinking glasses to compete with, just pure, unadulterated connection between you and your audience.

But beyond just the experience, private house shows can also be a fantastic way to make some serious cash on the road. Think about it – no venue cut, no sound guy to pay, just you and your merch table raking in the dough.

So, how do you get in on this house show action? Well, buckle up, because I’m about to drop some knowledge bombs on how to easily book private house shows like a pro.

Private House Shows Key Takeaways:

• Private house shows offer a unique, intimate experience for both musicians and fans
• They can be a great way to make money on the road without venue fees or overhead costs
• Building relationships with fans is key to booking successful house shows
• Promotion and communication are crucial for ensuring a smooth and profitable gig
• House shows can be a stepping stone to larger venues and opportunities

Building Your Private House Shows Network

The first step to easily booking private house shows is to start building relationships with your fans. And I don’t just mean in a “thanks for coming to the show, buy my merch” kind of way. I mean really getting to know them, understanding their lives and their passions, and treating them like the valuable members of your community that they are.

One way to do this is by actively engaging with your fans on social media. Respond to their comments, ask for their opinions, and share glimpses into your own life and creative process. Make them feel like they’re a part of your journey, not just passive consumers of your music.

Another way to build your house show network is by actually talking to your fans at your regular gigs. Don’t just hide backstage or at the merch table – get out there and mingle, shake hands, and make genuine connections. You never know who might be down to host a house show in the future.

Planting the House Show Seed

Once you’ve started building those fan relationships, it’s time to start planting the house show seed. This doesn’t have to be a big, formal pitch – in fact, it’s often better if it’s not. Just casually mention to your fans that you’re looking to play some intimate, private gigs in the future, and gauge their interest.

You can do this in person at your regular shows, or even through social media. Post a status update asking if anyone would be interested in hosting a house concert, or send out a few direct messages to your most engaged fans.

The key here is to make it clear that hosting a house show is a special opportunity, not a burden. Emphasize the unique experience of having an artist perform in their own space, and the potential for creating unforgettable memories with their friends and family.

Nailing Down the Details

Once you’ve got a few potential house show hosts on the hook, it’s time to start nailing down the details. This is where clear communication and organization come into play – you don’t want any misunderstandings or last-minute surprises to derail your gig.

Some key things to discuss with your host:

• Date and time of the show
• Expected audience size and demographics
• Space and setup requirements (e.g. PA system, chairs, lighting)
• Compensation and ticket pricing (more on this later)
• Promotion and invitations (e.g. Facebook event, email list)
• House rules and expectations (e.g. noise levels, alcohol policy)

Make sure to get all of these details in writing, either through email or a simple contract. This will help prevent any confusion or disputes down the line, and ensure that everyone is on the same page.

Promoting Your House Show

Now that you’ve got your house show booked, it’s time to start promoting it to your fans. This is where having a strong online presence and engaged social media following really comes in handy.

Create a Facebook event for the show, and invite your local fans and followers to attend. Encourage your host to do the same, and to share the event with their own network of friends and family. Oh, and if you were smart enough to create an email list that includes people’s cities and states, this is time to segment your list and send out invites to folks in the towns you are playing house shows. You can even offer a special discount or bonus (like a free download or exclusive merch item) to those who purchase tickets in advance.

But don’t just rely on online promotion – get out there and pound the pavement, too. Put up flyers in local coffee shops, record stores, and music venues, and talk up the show to everyone you meet. The more buzz you can generate, the more likely you are to pack the house and have a successful gig.

Making Money at Your House Show

Now, let’s talk about the elephant in the room – how do you actually make money at a private house show? After all, you’re not playing a traditional venue with a built-in ticket price and bar sales.

There are a few different models you can use for house show compensation:

• Suggested donation: Set a suggested donation amount for attendees, but make it clear that it’s not a requirement for entry. This allows fans to pay what they can afford, while still ensuring that you get compensated for your time and effort.
• Ticket sales: Sell tickets in advance or at the door, just like you would for a regular gig. This gives you a guaranteed income, but may be less accessible for some fans.
• Percentage of merch sales: Ask your host to take a percentage of your merch sales (usually around 10-20%) in exchange for hosting the show. This incentivizes them to promote the gig and encourage attendees to buy your stuff.

Ultimately, the compensation model you choose will depend on your relationship with the host, the size and demographics of the audience, and your own financial goals. Don’t be afraid to have an open and honest conversation about money – your time and talent are valuable, and you deserve to be paid fairly for them.

Building Momentum and Moving Forward

Once you’ve played a few successful house shows, it’s time to start thinking about how to build on that momentum and take your career to the next level. Private house shows can be a fantastic stepping stone to larger venues and opportunities, if you play your cards right.

Some ways to leverage your house show success:

• Ask for referrals: If your host and attendees had a great time at your show, ask them to refer you to other potential hosts in their network. Word-of-mouth is a powerful thing, and can help you quickly expand your house show circuit.
• Collect email addresses: Use your house shows as an opportunity to build your email list, by offering a signup sheet or online opt-in form. This will allow you to stay in touch with your fans and keep them updated on future gigs and releases.
• Record and share content: Take photos and videos of your house shows, and share them on social media and your website. This will give potential hosts and fans a glimpse into the unique and intimate experience of a house concert, and help build buzz for future gigs.
• Use house shows as a testing ground: House shows are a great place to try out new material, experiment with different setlists and arrangements, and get immediate feedback from your audience. Use this as an opportunity to hone your craft and take risks that you might not be able to at a traditional venue.

Private House Shows FAQs:

1. What if I don’t have a large fanbase in a particular area? Start by reaching out to your existing fans and followers, and ask them to help spread the word to their local networks. You can also use social media and online forums to connect with music lovers in the area and gauge interest in a house show.
2. How do I ensure that my host is reliable and trustworthy? Do your research and ask for references from other musicians who have played house shows in the area. Have a clear and detailed contract in place, and communicate openly and honestly with your host throughout the planning process.
3. What if the attendance is lower than expected? Remember that house shows are about quality, not quantity. Even if only a handful of people show up, you have an opportunity to create a truly special and memorable experience for them. Focus on delivering a great performance and connecting with your audience, and the rest will follow.

Booking and playing private house shows can be a truly rewarding experience for indie musicians – both personally and financially. By building relationships with your fans, communicating clearly with your hosts, and delivering a killer performance, you can create unforgettable moments and make a real impact on your career.

But don’t just take my word for it – get out there and start booking those house shows for yourself. With a little hustle and a lot of heart, you can turn living rooms and backyards into your own personal concert halls, and connect with your fans in a way that no traditional venue can match.

Don’t sleep on this, unless the host offers you a bed.

Source Links:

• https://www.indieonthemove.com/blog/the-ultimate-guide-to-booking-house-concerts
• https://aristake.com/post/15-tips-for-getting-house-concert-gigs-and-putting-on-a-great-show
• https://blog.sonicbids.com/the-dos-and-donts-of-playing-house-concerts

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As a musician, you know you’re supposed to be on Instagram. Everyone and their grandma is always harping on about how it’s essential for building your brand, connecting with fans, and all that jazz. But let’s be honest – sometimes it feels like you’re just shouting into the void, posting day after day with little to show for it.

Well, I’m here to tell you that Instagram doesn’t have to be a waste of your precious time and energy. With a few quick tips and some strategic thinking, you can start growing your followers and actually seeing some real results from your efforts. So put down that guitar for a minute, grab a notepad, and let’s dive in.

Key Takeaways for Instagram:

• Consistency is key when it comes to posting on Instagram
• Hashtags are your best friend for discoverability
• Engaging with your audience is just as important as posting great content
• Collaborating with other musicians can help you reach new fans
• Analyzing your insights can help you refine your strategy over time

Tip #1: Consistency is King

One of the biggest mistakes I see musicians making on Instagram is posting inconsistently. They’ll go on a posting spree for a week, then disappear for a month, then come back with a random video of their cat. Listen, I get it – life gets busy, and sometimes social media falls by the wayside. But if you want to grow your following on Instagram, consistency is absolutely key.

The algorithm favors accounts that post regularly, and your followers will come to expect a certain cadence of content from you. Aim to post at least once a day, or at the very least, a few times a week. But don’t just post for the sake of posting – make sure you’re sharing high-quality, engaging content that your audience will actually want to see.

Tip #2: Hashtag Like Your Life Depends On It

Hashtags are like the secret sauce of Instagram. They help your content get discovered by users who aren’t already following you, and they can be a great way to connect with other musicians and industry folks in your niche.

But here’s the thing – you can’t just slap a few random hashtags on your post and call it a day. You need to be strategic about which hashtags you’re using, and make sure they’re actually relevant to your content and your audience.

Some tips for using hashtags on Instagram effectively:

• Use a mix of broad and niche hashtags to reach different audiences
• Don’t use the same exact hashtags on every single post
• Create a branded hashtag for your music and encourage your fans to use it
• Search for hashtags used by other musicians in your genre and see what’s working for them

And don’t be afraid to use all 30 hashtags that Instagram allows – studies have shown that posts with 11 or more hashtags tend to get more engagement than those with fewer hashtags.

Tip #3: Engage, Engage, Engage

Here’s a harsh truth – if you’re not engaging with your audience on Instagram, you’re doing it wrong. It’s not enough to just post great content and hope that people will magically start following you. You need to be proactive about building relationships with your fans and other members of your community.

Some ways to engage on Instagram:

• Respond to every single comment on your posts (yes, even the weird ones)
• Ask questions in your captions to encourage conversation
• Run polls and Q&As in your Stories to get feedback from your followers
• Comment on and like posts from other musicians and industry folks in your niche
• Share things that are interesting, duh

The more you engage with your audience, the more invested they’ll become in your brand – and the more likely they’ll be to share your content with their own followers.

Tip #4: Collaborate and Conquer

One of the most powerful ways to grow your following on Instagram is by collaborating with other musicians and influencers in your niche. By partnering with other musicians and influencers, you can tap into new audiences and expose your music to a whole new set of fans.

Some ideas for collaborations:

• Host a joint livestream concert with another musician in your genre
• Create a remix or cover of another artist’s song and share it on your feed
• Participate in a song challenge or trend with other musicians
• Host a giveaway or contest with a group of musicians in your niche

The key is to find collaborators who have a similar audience to yours, but aren’t direct competitors. And don’t be afraid to think outside the box – some of the most successful Instagram collaborations are the ones that are unexpected and creative.

Tip #5: Analyze and Adjust

Finally, if you want to keep growing your following on Instagram, you need to be willing to analyze your results and adjust your strategy over time. The platform offers a ton of great insights into your audience and your content performance, and you’d be crazy not to take advantage of them.

Some metrics to pay attention to:

• Reach and impressions – how many people are seeing your content?
• Engagement rate – what percentage of your followers are liking, commenting, and sharing your posts?
• Follower growth – how quickly are you gaining new followers?
• Best-performing content – which posts get the most engagement and why?
• Audience demographics – who is your typical follower, and how can you cater to them?

By regularly reviewing your Instagram insights and making data-driven decisions about your content and strategy, you can refine your approach over time and start seeing some serious growth.

Instagram FAQs:

1. How often should I be posting on Instagram? Aim for at least once a day, or at the very minimum, a few times a week. Consistency is key, but quality is just as important as quantity.
2. Should I be using Instagram Stories and Reels? Absolutely! Stories and Reels are great ways to showcase your personality, share behind-the-scenes content, and engage with your audience in new ways.
3. How do I get more followers on Instagram? Focus on creating high-quality, engaging content, using relevant hashtags, collaborating with other musicians, and engaging with your audience regularly. Growing your following takes time and effort, but it’s worth it in the long run.

Look, I know navigating the world of Instagram as a musician can be overwhelming. There’s no magic formula that will bring you instant Instagram fame and fortune. But by implementing these five quick tips and staying committed to the grind, you can start seeing some serious growth in your following and engagement.

Remember – Instagram is a marathon, not a sprint. You’re not going to wake up tomorrow with a million followers (unless you’re Beyonce, in which case, why are you reading this?). But by consistently showing up, putting in the work, and focusing on building real relationships with your fans, you can turn Instagram into a powerful tool for your music career.

Just do it.

Source Links:

• https://www.instagram.com/p/CMOyf_ej_ZJ/
• https://www.musiciansunion.org.uk/Home/Advice/Your-Career/Social-Media/10-Social-Media-Tips-for-Musicians
• https://www.musicindustryhowto.com/how-to-promote-your-music-on-instagram-musicians-guide/