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<article class="post-11487 post type-post status-publish format-standard has-post-thumbnail category-free-advice tag-seo entry" aria-label="Authentic Social Media Has Astonishing Effect On Fans" itemscope itemtype="https://schema.org/CreativeWork"><header class="entry-header"><h1 class="entry-title" itemprop="headline">Authentic Social Media Has Astonishing Effect On Fans</h1>
<p class="entry-meta"><time class="entry-time" itemprop="datePublished" datetime="2024-12-19T11:00:00+00:00">December 19, 2024</time></p></header><div class="entry-content" itemprop="text"><div class="featured-image"><img width="1000" height="800" src="https://sweetheartpr.com/wp-content/uploads/2023/10/100.png" class="aligncenter" alt="Authentic Social Media Has Astonishing Effect On Fans" decoding="async" srcset="https://sweetheartpr.com/wp-content/uploads/2023/10/100.png 1000w, https://sweetheartpr.com/wp-content/uploads/2023/10/100-300x240.png 300w, https://sweetheartpr.com/wp-content/uploads/2023/10/100-768x614.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></div>
<figure class="wp-block-image size-full"><img decoding="async" width="1000" height="250" src="https://sweetheartpr.com/wp-content/uploads/2024/01/Free-Advice2024.png" alt="Free Advice" class="wp-image-15777" srcset="https://sweetheartpr.com/wp-content/uploads/2024/01/Free-Advice2024.png 1000w, https://sweetheartpr.com/wp-content/uploads/2024/01/Free-Advice2024-300x75.png 300w, https://sweetheartpr.com/wp-content/uploads/2024/01/Free-Advice2024-768x192.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption class="wp-element-caption"> </figcaption></figure><h2 class="wp-block-heading"><strong>Social Validation Matters</strong></h2><p>Some musicians love social media and others hate it. The fact is that if you are either unable or unwilling to put in the work to maintain active channels, it can be detrimental to your PR campaign. Authentic social media can make a huge difference.</p><p>Music outlets DO check these channels for social validation. It can be a big mistake to underestimate the relevance of an active social media presence and how it can affect a PR campaign. It takes time and effort for an outlet to write and put together all the assets for a feature about your music. Your social media numbers give writers a gauge of how many eyeballs a story about you will draw.</p><h2 class="wp-block-heading"><strong>Engage Your Audience AND the Media</strong></h2><p>While it is important to engage with your fans, don’t forget it is also important to engage with the media too. If you have a favorite music outlet that you want to be covered by, start following and engaging with their writers. Become a known name before they get pitched coverage.</p><p>Once you do get coverage, you need to share it on your social channels. </p><h2 class="wp-block-heading"><strong>Choosing Your Platforms Wisely</strong> for Authentic Social Media</h2><p>The fewest social channels you should use are Facebook, Twitter, and Instagram. However, it’s not unwarranted to include YouTube, a blog on your website, a TikTok, or an email newsletter (email marketing is still the best way to reach your fans as long as they opt in).</p><p>Here is a guide for posting to your social channels:</p><p>Facebook Page: Up to 2 posts per day – Boost at least 1 (Connect your FB and Instagram accounts for an automatic sponsored Instagram post when you promote on FB)</p><p>Twitter: 10 tweets per day – many of these can be retweets – but try to engage with people including other musicians, writers, music outlets, fans, etc.</p><p>Newsletter: 1 per month</p><p>YouTube: 1 video per month – live recording, in concert, talking head update</p><p>Instagram: 5 posts per week – but spend the majority of time liking and commenting on other’s posts</p><p>TikTok: 2 per day</p><p><a href="https://www.linkedin.com/pulse/impact-social-media-fan-culture-fansview" title="">The Impact Of Social Media On Fan Culture</a></p><nav class="jp-relatedposts-i2 wp-block-jetpack-related-posts" data-layout="grid" aria-label="MORE FREE ADVICE"><h2 class="wp-block-heading">MORE <a href="https://sweetheartpr.com/category/free-advice/" title="">FREE ADVICE</a></h2><ul class="jp-related-posts-i2__list" role="list" data-post-count="3"><li id="related-posts-item-67ce0f04aa219" class="jp-related-posts-i2__post"><a id="related-posts-item-67ce0f04aa219-label" href="https://sweetheartpr.com/digital-marketing-tips-that-will-result-in-new-growth/" class="jp-related-posts-i2__post-link" >Digital Marketing: Tips That Will Result in New Growth<img decoding="async" loading="lazy" class="jp-related-posts-i2__post-img" src="https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2024/05/95.png?resize=350%2C200&ssl=1" alt="Digital Marketing: Tips That Will Result in New Growth" srcset="https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2024/05/95.png?resize=350%2C200&ssl=1 1x, https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2024/05/95.png?resize=525%2C300&ssl=1 1.5x, https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2024/05/95.png?resize=700%2C400&ssl=1 2x"/></a><dl class="jp-related-posts-i2__post-defs"><dt>Date</dt><dd class="jp-related-posts-i2__post-date">June 5, 2024</dd></dl></li><li id="related-posts-item-67ce0f04aa251" class="jp-related-posts-i2__post"><a id="related-posts-item-67ce0f04aa251-label" href="https://sweetheartpr.com/a-social-media-persona-can-get-results-with-my-extra-easy-tips/" class="jp-related-posts-i2__post-link" >A Social Media Persona Can Get Results With My Extra Easy Tips<img decoding="async" loading="lazy" class="jp-related-posts-i2__post-img" src="https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2024/05/A-Social-Media-Persona-Can-Get-Results-With-My-Extra-Easy-Tips.png?resize=350%2C200&ssl=1" alt="A Social Media Persona Can Get Results With My Extra Easy Tips" srcset="https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2024/05/A-Social-Media-Persona-Can-Get-Results-With-My-Extra-Easy-Tips.png?resize=350%2C200&ssl=1 1x, https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2024/05/A-Social-Media-Persona-Can-Get-Results-With-My-Extra-Easy-Tips.png?resize=525%2C300&ssl=1 1.5x, https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2024/05/A-Social-Media-Persona-Can-Get-Results-With-My-Extra-Easy-Tips.png?resize=700%2C400&ssl=1 2x"/></a><dl class="jp-related-posts-i2__post-defs"><dt>Date</dt><dd class="jp-related-posts-i2__post-date">May 22, 2024</dd></dl></li><li id="related-posts-item-67ce0f04aa274" class="jp-related-posts-i2__post"><a id="related-posts-item-67ce0f04aa274-label" href="https://sweetheartpr.com/the-best-social-media-marketing-tips-for-musicians/" class="jp-related-posts-i2__post-link" >The Best Social Media Marketing Tips for Musicians<img decoding="async" loading="lazy" class="jp-related-posts-i2__post-img" src="https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2020/10/20.png?resize=350%2C200&ssl=1" alt="The Best Social Media Marketing Tips for Musicians" srcset="https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2020/10/20.png?resize=350%2C200&ssl=1 1x, https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2020/10/20.png?resize=525%2C300&ssl=1 1.5x, https://i0.wp.com/sweetheartpr.com/wp-content/uploads/2020/10/20.png?resize=700%2C400&ssl=1 2x"/></a><dl class="jp-related-posts-i2__post-defs"><dt>Date</dt><dd class="jp-related-posts-i2__post-date">December 26, 2024</dd></dl></li></ul></nav><p></p>
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<div class="textwidget"><p>Sweetheart Pub is a top-tier Americana, Country, and Folk music publicity and media service agency specializing in PR campaigns for albums, singles, and videos. With expertise in tour press, radio promotion, music video production, social media campaigns, and more, we help emerging musicians gain wider recognition while assisting established artists in managing their brand identity and sustaining success.</p>
<p>We also provide independent musicians with our guide to the music business column, Free Advice, which touches on almost every topic an artist needs to know to create a sustainable music career.</p>
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