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You are here: Home / Archives for 2025

Archives for 2025

Do I Really Need To Master My New Music?

April 16, 2025

Free Advice

So you’ve sweated every last detail getting that new banger’s mix just right. The vibe is immaculate, the balance is pristine, and you’re totally convinced this is song-of-the-year material as is. Why would you need some mystical “master” process to tinker with certified audio perfection?

Well, professional music mastering isn’t just an optional luxury – it’s an utterly mandatory requirement if you hope to achieve any semblance of commercial viability. Period.

What Even is Mastering Anyway?

In the bluntest terms, mastering refers to those critical finishing audio treatments applied to already-mixed music to surgically enhance things like:

  • Tonal balance and dynamic range through precision EQ and compression
  • Overall punch, presence, and fullness
  • Volume optimization to compete in the loudness wars
  • Seamless sequencing for album continuity

Basically, it’s an artistic song-maximizing process typically handled by a seasoned mastering engineer who knows how to inject that elusive professional sheen into your raw audio file.

Why You Absolutely Need It (No Exceptions)

Look, maybe you’ve got golden ears blessed by the audio gods themselves and you’re certain your existing mix sounds radio-ready to the last microscopic detail. I’m still going to advise investing in proper mastering without hesitation because denying this crucial final polish should be musical malpractice.

Remember, even the most elite artists and producers you idolize don’t self-master their own work. There’s a reason dedicated mastering engineers exist as an entirely separate professional craft from mixing or tracking.

These specialists bring a fresh set of objective, fine-tuned ears to expose any last imperfections while dialing in the kind of professional-grade loudness and punch needed to cut through on streaming platforms and commercial radio.

How Mastering Can Make or Break You

Still questioning whether you really need mastering that badly though? Then let me bluntly spell out how neglecting this process could easily nuke your chances at any viable level of success in the modern music landscape:

Streaming Platforms: Major services like Spotify use automated loudness analysis to gate and adjust track volumes. If your music isn’t professionally mastered to sit within an optimal loudness range, get ready to have your pride and joy quiet as a mouse or distort garishly upon streaming.

Radio & Licensing: Want to get your music heard on broadcast radio or commercially licensed? Yeah right, let me know how far that rough, unmastered amateur-hour mix gets you pitching to these platforms obsessed with loudness and audio quality.

Standing Out: In an oversaturated music scene, the right mastering serves as essential competitive separation from unmixed amateur uploads. As much as you wish it wasn’t so, listeners will perceive your music as objectively inferior to polished commercial releases even if the core writing is solid.

The Takeaway

At the end of the day, the “should I bother mastering?” internal debate needs to end here. Avoiding this audio craftsmanship is musical malpractice that will actively stunt your music’s commercial potential before it even gets out of the starting gate.

Don’t be the halfway house-core who uploads an amateur rough draft and hopes for the best. Be a real professional, make the modest investment in experienced mastering, and let your music shine like the diamond it deserves to be treated as. This is the one non-negotiable move separating those who get heard vs. those who stay mired in obscurity.

Filed Under: Free Advice

Official Radio Terms You Need to Know Now

April 14, 2025

Free Advice

Whether you’re considering a career in radio or an artist that’s trying to get your song played on the radio, let us expand your knowledge with the radio terms. If you’re considering a job in radio or are an artist that’s trying to get your song played on the radio, let us expand your radio terms vocabulary.

Now, you’ve probably come across a video of your favorite artist’s reaction to the first time they heard their song on the radio. If you’re that artist, you’re most likely contacting radio stations, and connecting with radio promoters. Consequently, it’s time to brush up on all things radio promotion.

Like the music business as a whole, the radio promotion business is a niche area of the music industry. Meaning, it’s going to need some research. You need to know what kind of radio stations are best to reach out to and who from those stations are best to make contact with. Then you will ensure that you’re making the most out of the radio station’s time (and your own).

Going into this research blind can be tricky. Here is a list of some terms and organizations to help you get started.

Here are Some Key Radio Terms You Should Know

DSP (Digital Service Provider)

You might not be familiar with this radio term right away, but you might recognize their classic examples, such as CD Baby, The Orchard, and TuneCore. DSPs are to thank for bridging the gap between music and technology, and have become one of the main forms of music consumption. Yet, DSPs are more than the songs you’re able to listen to on your phone. They’re the curated playlists, videos you stream, and even the small details on your preferred DSP that make it an easy-to-use interface.

AAA (Adult Album Alternative) Radio

Think of AAA as the much-needed escape from mainstream commercial radio. There are over 100 AAA stations across the country. Some of these are non-commercial radio, while others are commercial radio. These stations cover a variety of genres, but tend focus on local/indie artists. Artists such as Lorde, Fleet Foxes, and The Black Keys got their big break on AAA radio. If you check out AAA stations like FX Alternative Radio or hitsradio.com, you’ll find a lot of familiar songs. And artists you never thought would played on AAA radio.

NACC (North American College and Community Radio)

If you want your music to end up on the college radio charts, NACC is a good place to start. NACC has a many charts for artists to land on. The NACC Radio 200 compiles the top 200 tracks from all college radio stations. These tracks land there due to people at the station being fans. Some of these songs may not have seen airplay, but still made the cut, nonetheless! NACC also has genre charts, which include AAA stations. Plus, charts that cater to specific geographical regions.

CMJ (College Music Journal)

CMJ is a New York-based music trade magazine/website. They shut down right before the emergence of NACC, but made their comeback in October 2020. In their comeback, they hosted a virtual music festival. Besides to virtual performances, exclusive content such as interviews and more. It all ended up available to watch through Amazing Radio.

All these terms showed up in the first episode of our new podcast, The Music Rookie. We interviewed Shil Patel, owner of Tiger Bomb Promo. Check out the episode here and see how these terms fit into the the picture of radio promotion!

Be sure to check out more of our Free Advice!

Filed Under: Free Advice

How to Fake Killer Professional Press Photos

April 11, 2025

Free Advice

If you are seeking a career in music, you should undoubtedly have professional photos. If you want to get heard, they happen to be almost as important as the music itself.

Your promotional photos could be the first encounter a potential new fan has with you. You want to be certain that these images will draw them in to listen / investigate further. Catching eyes while they mindlessly scrolling Instagram is the goal.

[Read more…] about How to Fake Killer Professional Press Photos

Filed Under: Free Advice

An Easy Guide to Licensing Your Best Songs

April 9, 2025

Free Advice

Want to know how to license your music? Here are some tips on how to get started…

Create a Catalog Spreadsheet

Take the time to create a spreadsheet to track your catalog.

Include the song title, description, keywords that will come in handy when you upload them onto music libraries. Assign each licensing opportunity its own column to keep track of where songs are placed.

All you need is the column with the track titles, but also think about descriptions and keywords beyond genre tags. MOODS are just one example that a potential licensee might look for.

[Read more…] about An Easy Guide to Licensing Your Best Songs

Filed Under: Free Advice

The Bandcamp Tune-up: How to Make Your Profile Stand Out

April 7, 2025

Free Advice

If you’re looking for the ultimate Bandcamp tune-up guide, we got you! If you’re ready to take your music profile to the next level and make it stand out like a diva in a sea of mediocrity, you’ve come to the right place. Here are some solid tips and tricks to make your Bandcamp profile shine brighter than a diamond-encrusted microphone. I love those.

First, here some things you should already know to do.

Unleash Your Unique Sound

In the vast ocean of music, it’s essential to find your own distinct sound. Embrace your musical identity and let it shine through every note. Whether you’re a fierce rapper, a soulful crooner, or a head-banging rocker, own it with confidence. Be unapologetically you, and your fans will flock to your profile like groupies to a backstage pass.

Craft a Captivating Bio (Or Pay Someone Like Me to Do It for $250 bucks)

Your Bandcamp bio is your musical manifesto, your personal calling card. Don’t settle for a generic description that blends in with the crowd. Inject it with personality, sass, and a dash of humor. Tell your story in a way that leaves fans craving for more. Remember, a great bio can be the difference between a casual listener and a die-hard fan.

Showcase Stellar Visuals

First impressions matter, and your Bandcamp profile visuals are your chance to dazzle. Choose eye-catching cover art and profile images that scream “click me!” Make them reflect your musical style and genre. Let your visuals be a visual representation of your sonic wizardry. Remember, it’s not just about the music; it’s about the whole package. Sorry!

Engage with Fans

Building a loyal fanbase requires more than just great music. Interact with your fans like a real person. Respond to comments, messages, and reviews. Show them that you appreciate their support and value their feedback. Create a sense of community around your music, and watch your fanbase grow. It really works – if you have a good personality!

Offer Exclusive Goodies

Everyone loves a little VIP treatment. Spoil your fans with exclusive goodies and perks. Offer limited edition merchandise, behind-the-scenes content, or even private virtual concerts. Give them a taste of your lifestyle and make them feel like an integral part of your journey. The more you give, the more they’ll give back.

Make Social Media Your Bitch

In the digital age, social media is the ultimate stage for musicians. Use it to your advantage and master the online scene. Promote your Bandcamp profile on platforms like Instagram, Facebook, Twitter, and YouTube. Share snippets of your music, captivating visuals, and engaging behind-the-scenes moments. Be fun, be cool, and let your personality shine through every post. Let me share with you a FACT. I’ve worked with people that said they weren’t really into “Social Media” and their PR campaigns went nowhere. PR and Social Media go together like rhythm & blues.

A Nuts-and-Bolts Breakdown

Bandcamp has exploded in popularity in the past few months — and you should be taking full advantage by creating (or tidying up) your page and adding as much content as possible to engage with your fans!

[Read more…] about The Bandcamp Tune-up: How to Make Your Profile Stand Out

Filed Under: Free Advice

A Reliable Way To Get Sync Deals is Music Libraries

April 4, 2025

Free Advice

The Best Tool To Get Sync Deals is Music Libraries

Music libraries empower musicians to get various sync deals. Moreover, they don’t require connections or prior experience. They act as curated platforms that offer licensing opportunities. For example, ad agencies, YouTubers, videographers, indie filmmakers, and TV show music supervisors. They assist musicians of various genres and levels. For this reason, you should use them to learn the ins and outs of sync. Gain a solid understanding of the necessary administrative work. Then, develop your unique strategies for success.

How well you select the right libraries will determine your success. They cover different genres, licensing deals, and target markets. Start submitting your music, embracing non-exclusive deals initially. Just make sure you follow each library’s submission guidelines. These steps will truly help you pave your way to success.

How to Get Highly Desired Sync Deals

Music libraries license musicians of every genre and every level. For this reason, they make great tools to learn how to license your music. Furthermore, they help you understand how much admin work you’ll have to do.

[Read more…] about A Reliable Way To Get Sync Deals is Music Libraries

Filed Under: Free Advice

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