Archives for June 2023

Email Marketing? A mailing list…really? That notepad on the merch table at the show?

Why bother if I’m connecting with fans on Facebook, Instagram, Twitter, TikTok, Bandsintown, etc?

Well, it’s simple – people might fluctuate on their social media platform of choice, and in how much time they spend scrolling through them – but most people still check their email – and you don’t have to pay to reach your fans.

Your email marketing list is one of the few marketing platforms you own outright. While social media is great, you don’t have any control over their platforms. Look at how quickly they change their algorithms and how much it costs to run ads to reach people who have already opted in as your fans.

The bottom line is – the number one way to sell to fans is through email marketing. E-mail subscribers are 15x more likely to buy than Twitter followers.

Going on tour? Announcing a new release? Pre-order? Highlighting a dream piece of press? New merch drop? Anything and everything you want to share with your fans – an email marketing list is the best way to reach your audience directly.

There are a few ways to go about building your mailing list – here are a few to try (the merch table notepad is still a valid option – just don’t make it your ONLY approach)!